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Why You Should have a Video Strategy before You Need a Video
You Need a Video Strategy Before You Need a Video Most teams think they need a video. But what they […]
8 Top Questions To Ask Before Hiring a Video Production Team.
Hiring the right video production team can make or break your brand’s visual storytelling. Whether you're launching a marketing campaign, creating a corporate video, or producing a commercial, asking the right questions is crucial. In this guide, we break down the eight essential questions to ask before committing to a production team. From understanding their experience to evaluating costs and timelines, this article will help you make an informed decision. Plus, if you're searching for production companies in Atlanta, we’ll highlight key factors to consider when choosing a local team.
Top 3 Tips for A Successful + Safe Video Shoot during COVID-19
As we all try to navigate this world amidst the COVID-19 pandemic, everything we do must be with the utmost consideration of the safety of everyone involved.
How To Revive and Reopen Your Business Post-Pandemic
Guest Post by Naomi Johnsonnaomi@lifebasedbusiness.netwww.lifebasedbusiness.net As COVID-19 begins to wane and it's time to re-open your business, a cost-effective marketing […]
How to create a Pre Production Plan for Your Company’s Marketing Video
Everyone has heard the saying: if you fail to plan, you plan to fail. This is true when it comes […]
Why Brand Consistency is so Important to your company
Brand consistency is communicating in a way that aligns with core brand values. It involves using consistent visual brand elements, […]
How to Live Your Best Life by Pursuing Your Passion
Guest Post by Elena Stewart You've done what you were supposed to do. You got a stable, responsible, practical job. […]
How In-house vs External Video Production, can Affect Your Marketing Initiatives
This is one of the key decisions you need to make and will, to a large extent, be dictated by the budget you have available. But even if you have the resources, a professional video may not always be needed. Equally, if you don’t have the cash to splash on external help, then that shouldn’t stop you considering video marketing.
Comparing your video options and how they affect pricing Pt 2
How much does it cost produce a video? This is a question we hear every day. The costs and quality […]
Comparing your video options and how they affect pricing pt 1
How much does it cost produce a video? This is a question we hear every day. The costs and quality […]
Top 3 Must Have Videos to Build Your Brand
We understand that video isn’t for everybody, but the majority of your audience watches some form of video daily.
3 Must Do’s to Brand Your Business Video
It’s no secret that videos are consumers’ favorite type of content to see from a brand on social media and other online platforms.
How to Create a Compelling Testimonial Video
Testimonial videos can help you a lot when it comes
to building trust and informing your target audience about how good your product is. Testimonial videos are the “push” your potential clients need to take that next step.
Biggest Mistakes to Avoid in Video Marketing Part 2
At first glance, video marketing can seem very easy and straightforward. You simply craft a message, play a catchy tune, and bam, instant video success! The truth is it can be a very difficult task to keep your audience engaged and focused.
Biggest Mistakes to Avoid in Video Marketing Part 1
If you’re venturing into the jungle that is video marketing in search of new audiences, be warned there are a few unforeseen challenges to overcome.
Top 5 Things to Remember When Editing Your Business Video
Editing your business videos is no easy task; it can be difficult to balance professional information with entertaining content. When done correctly, however, corporate videos can be an incredibly useful tool for conveying information internally and to your target audiences.
Top 5 Surprising Ways Using Freelancers Can Help Your Small Business
Photo Credit: Unsplash Guest Post Naomi Johnson Lifebasedbusiness.net naomi@lifebasedbusiness.net When small business owners think of freelancers, they may think about […]
11 Ways Your Small Business Can Ride Out the Pandemic
Whether you have an online or in-person business, adapting to the digital era is a must. Take these steps to ensure your transition to the web is seamless.
Small Business Matters: Sponge & Sparkle
As a small business owner, it is important to know the value of your business and how you impact those […]
Small Business Matters: Franchise Connect Pro
As a small business owner, it is important to know the value of your business and how you impact those […]
Small Business Matters: Healy Wealth Management
As a small business owner, it is important to know the value of your business and how you impact those […]
Small Business Matters: Marshall Jones Certified Public Accountants and Advisors
As a small business owner, it is important to know the value of your business and how you impact those […]
Small Business Matters: Office Evolution Alpharetta & Dunwoody, GA
As a small business owner, it is important to know the value of your business and how you impact those […]
How to make an effective video testimonial
A video testimonial is common on websites these days. They're almost always effective and often a centerpiece to a landing page or homepage.
3 reasons why video editing is important to your marketing strategy.
Video editing is a lengthy process on its own and requires a great attention to detail. It is never a bad idea to hire a video editing service for your project because you know that you will get professional results every time.
How to create a video that’s worth watching
Before getting out the cameras and writing the scripts, you have a few questions to address. What are some shared […]
After you create the video what’s next?
Video marketing is undeniably one of the most tapped marketing strategies today. But you need to do more than just to create a great video to maximize its full potential.
How to leverage video to stand out in sales
Video for sales works because it communicates the authenticity of your brand. If you’re not using video for sales, you’re falling behind your competition.
How to create an engaging video that everyone will watch
When you can show your target audience that you “feel their pain,” and then offer them a solution for it, you will have the chance to make a sale!
How to communicate your plan to reopen your business
During a time of crisis, when you communicate with customers is as important as what you communicate.
How to create a S.M.A.R.T Video Marketing Goal?
Every video you produce should have an aim. Before you ever press the record button, plan out what you’re going to do and what purpose it’s going to serve for your business. It only takes a minute to sit down and think about this, but it can make all the difference for your company’s long-term success using video content marketing.
What are the Basic Concepts Around Business Video Scripts
If you’re thinking about developing a brief marketing video to promote your product, you have to focus on writing a highly persuasive and compelling script. It’s a must to get the results you’re pursuing!
How to Create Powerful Customer Testimonials Using Video
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.
How to Create Engaging Titles For Your Videos
Shooting and editing an online video for your business is only the first step toward having a successful marketing video. […]
How to Be a Superhero for your Customers
If you want to truly stand out in today’s hyper-competitive market, it’s not enough to talk to the talk—you need […]
How to Market Your Business through a global Pandemic
Specific industries such as the health and fitness industry can create relevant content to engage customers, such as videos of how to do simple exercises or make healthy meals at home to help them combat virus. Other industries and start off by creating FAQ videos and How To/Instructional Videos.
How to Identify the Right Audience for Your Company’s Video
By defining your buyer persona and knowing where to find them it'll be much easier to deliver your message effectively. With that specific information you'll be able to make smarter decisions and approach your customer with the right message on the right channel.
What are the Critical Components needed to create a successful Testimonial Video
Testimonials provide evidence that you actually do solve customers problems and in fact, offer some very good benefits.
How to Create Authentic Video Content
Good video content is planned and not treated as an afterthought. Consider where, when and how your video will be used, as well as what the purpose of the video is.
How B2B video marketing strategies are evolving in your industry
YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.
How to Engage your audience fast by going behind the scenes
Seeing the faces behind the business allows consumers to get to know your brand. You’ll start to build relationships with people as they learn more about your team.
How to Use Video Marketing To Build Your Brand
Video branding is the practice of distributing your brand message in a recognizable, distinct way through video to promote brand awareness and recognition.
Why Small Businesses Can’t succeed without Video Marketing
For small businesses, video opens the doors to opportunities to both educate and entertain your customers.
Should your Credit Union be using Video Marketing? The answer is YES!
Video has become an integral part of online marketing that your credit union CANNOT afford to ignore
How to Attract, Engage, and Delight With Video
Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts.
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