Everyone has heard the saying: if you fail to plan, you plan to fail. This is true when it comes to video production. This phase of planning in video production is called pre-production and is vital to the following phases: production and post-production.

Pre-production can appear very time-consuming at first, but you won’t regret all the work you put into it. Pre-production requires very close attention to detail and a clear vision of what you want the video to look like. This is the phase where you discuss budget and audience. Then you can begin to discuss your equipment needs, script, storyboard, and shooting location.

Hiring a professional video production company can make this process so much easier and faster since they are experts on what works and what doesn’t. They can help guide you through the process and aid you in thinking through what needs to be done to have a great video and a smooth production process.

Just remember, the more thorough your pre-production process, the better your video will be.

Still have a few questions about adding video to your marketing strategy? Schedule a Discovery Session to see how our talents can match your vision.