According to Wyzowl’s 2023 Video Marketing Statistics, 91% of businesses use video as a marketing tool. This is up from 61% in 2016. These numbers show a clear trend: companies are embracing video as a key element of their marketing strategy. However, the importance of video comes with its own set of challenges. Many marketers...
Improving Brand Success through Human-Centric Marketing
The line between traditional companies and tech giants is blurring, as the latter increasingly make significant impacts. While showcasing innovation is a step in the right direction for your brand, it is not enough to stand out in a cluttered marketing space. To leave a lasting mark, brands need to break away from the ordinary...
Why Are Marketing Departments Getting Smaller?
Have you noticed that some companies are shrinking or even getting rid of their marketing teams? This is happening a lot, especially in small and medium-sized businesses. As a corporate video producer, our main clientele and connection to these companies, is through the marketing department. More and more, I have seen marketing personnel reassigned, let...
Why Videos Are a Big Deal in Financial Marketing
Have you ever noticed how videos seem to be everywhere these days? From social media to websites, videos are becoming a major way for companies to get their message across. And guess what? This trend is also booming in the world of financial marketing! Banks, investment firms, and insurance companies are using videos more and...
4 Types of Videos Every Brand Needs
Standing out requires more than just great products or services; it demands compelling storytelling and engaging content. Videos are one of the most effective ways to capture attention, convey your brand’s message, and drive action. According to Wyzowl, 86% of businesses use video as a marketing tool, and it’s no wonder why. Let’s explore the...
