Have you noticed that some companies are shrinking or even getting rid of their marketing teams? This is happening a lot, especially in small and medium-sized businesses. As a corporate video producer, our main clientele and connection to these companies, is through the marketing department. More and more, I have seen marketing personnel reassigned, let...
Why Videos Are a Big Deal in Financial Marketing
Have you ever noticed how videos seem to be everywhere these days? From social media to websites, videos are becoming a major way for companies to get their message across. And guess what? This trend is also booming in the world of financial marketing! Banks, investment firms, and insurance companies are using videos more and...
4 Types of Videos Every Brand Needs
Standing out requires more than just great products or services; it demands compelling storytelling and engaging content. Videos are one of the most effective ways to capture attention, convey your brand’s message, and drive action. According to Wyzowl, 86% of businesses use video as a marketing tool, and it’s no wonder why. Let’s explore the...
What the Heck is Side-Door Marketing Content?
Side-door marketing is all about building relationships and trust with your audience by providing valuable content that doesn't overtly sell. It’s like inviting someone to a party, letting them enjoy the experience, and then mentioning, “By the way, this great party was brought to you by [Your Brand].”
Here’s Why Your HR Team is Falling Behind By Not Using Video
Human resources (HR) teams need to use the best tools to make their jobs easier and more exciting. One of the best tools that saves them the most time is video. Whether it’s for hiring, training, keeping employees happy, or sharing information, video can help a lot. This blog will show you why your HR...
