Have you noticed that some companies are shrinking or even getting rid of their marketing teams? This is happening a lot, especially in small and medium-sized businesses. As a corporate video producer, our main clientele and connection to these companies, is through the marketing department. More and more, I have seen marketing personnel reassigned, let...
4 Types of Videos Every Brand Needs
Standing out requires more than just great products or services; it demands compelling storytelling and engaging content. Videos are one of the most effective ways to capture attention, convey your brand’s message, and drive action. According to Wyzowl, 86% of businesses use video as a marketing tool, and it’s no wonder why. Let’s explore the...
What the Heck is Side-Door Marketing Content?
Side-door marketing is all about building relationships and trust with your audience by providing valuable content that doesn't overtly sell. It’s like inviting someone to a party, letting them enjoy the experience, and then mentioning, “By the way, this great party was brought to you by [Your Brand].”
Here’s Why Your HR Team is Falling Behind By Not Using Video
Human resources (HR) teams need to use the best tools to make their jobs easier and more exciting. One of the best tools that saves them the most time is video. Whether it’s for hiring, training, keeping employees happy, or sharing information, video can help a lot. This blog will show you why your HR...
Why Your Business Isn’t Growing: 5 Ways Result Driven Video Marketing Will Change That
Small businesses in sectors like finance, tech, healthcare, and manufacturing often feel the pressure to stand out and grow amidst intense competition. If your business is operated by a tight-knit team of less than 20 employees, you’re likely looking for strategies that can deliver tangible results immediately. One of the most powerful tools at your...
