4 Types of Videos Every Brand Needs

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Standing out requires more than just great products or services; it demands compelling storytelling and engaging content. Videos are one of the most effective ways to capture attention, convey your brand’s message, and drive action. According to Wyzowl, 86% of businesses use video as a marketing tool, and it’s no wonder why. Let’s explore the four types of videos every brand should create to maximize their impact.

1. Brand Story Video

Connecting Emotionally with Your Audience

A brand story video is more than just an introduction to your company; it’s an emotional connection with your audience. By sharing your brand’s mission, values, and journey, you build trust and loyalty. This type of video allows you to humanize your brand, making it more relatable and memorable.

Why It Matters:

  • 72% of customers prefer learning about a product or service through video (HubSpot).
  • 64% of consumers are more likely to buy a product after watching a brand video (Animoto).

Tips for Success:

  • Be authentic and genuine.
  • Include behind-the-scenes footage.
  • Feature key team members to personalize the story.

2. Product Demonstration Video

Showcasing Your Product’s Potential

Product demonstration videos are crucial for showcasing your product’s features and benefits. They help potential customers understand how your product works and how it can solve their problems, which significantly boosts their confidence in making a purchase.

Why It Matters:

  • 73% of people are more likely to purchase after watching a product demo video (Wyzowl).
  • 81% of businesses use video as a marketing tool, and product demos are among the most effective types (HubSpot).

Tips for Success:

  • Focus on solving common customer problems.
  • Keep the demo concise and to the point.
  • Highlight the most impactful features.

3. Customer Testimonial Video

Building Trust with Authentic Stories

Customer testimonials are powerful tools for building trust and credibility. When potential customers see real people sharing their positive experiences with your brand, it can significantly influence their purchasing decisions.

Why It Matters:

  • 79% of people say that user-generated content highly impacts their purchasing decisions (Stackla).
  • 92% of consumers trust non-paid recommendations more than any other type of advertising (Nielsen).

Tips for Success:

  • Feature a diverse range of customers.
  • Keep testimonials short and focused.
  • Highlight specific outcomes and benefits.

4. Educational/How-To Video

Positioning Your Brand as an Authority

Educational or how-to videos provide valuable content that addresses your audience’s pain points and questions. By offering tips, tutorials, and insights, you position your brand as an industry authority and build a loyal following.

Why It Matters:

  • 83% of marketers say video has helped them generate leads (Wyzowl).
  • 91% of marketers are satisfied with the ROI of video marketing on social media (Animoto).

Tips for Success:

  • Use a friendly and approachable tone.
  • Break down complex information into simple steps.
  • Focus on providing real value to your audience.


Creating these four types of videos can transform your brand’s marketing strategy, enhancing engagement and driving conversions. By connecting emotionally, showcasing your products, building trust, and providing valuable insights, you’ll set your brand apart for your audience. Start today and watch your brand reach new heights!

Book a Discovery Session now to skyrocket your sales, boost brand visibility, and establish industry dominance through the power of video!

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TC Productions Video Production Company, Video Production Services, Roswell, GA