According to Wyzowl’s 2023 Video Marketing Statistics, 91% of businesses use video as a marketing tool. This is up from 61% in 2016. These numbers show a clear trend: companies are embracing video as a key element of their marketing strategy. However, the importance of video comes with its own set of challenges. Many marketers...
The Delicate Dance: Managing Brand and Demand
Ever feel like you’re spinning plates? As a business owner, and marketer, you’ve likely been there—trying to keep your brand’s message consistent while also keeping up with the growing demand for your services. It’s a balancing act, and trust me, I’ve been in your shoes. So, let’s have a chat about how to manage this...
Improving Brand Success through Human-Centric Marketing
The line between traditional companies and tech giants is blurring, as the latter increasingly make significant impacts. While showcasing innovation is a step in the right direction for your brand, it is not enough to stand out in a cluttered marketing space. To leave a lasting mark, brands need to break away from the ordinary...
Why Are Marketing Departments Getting Smaller?
Have you noticed that some companies are shrinking or even getting rid of their marketing teams? This is happening a lot, especially in small and medium-sized businesses. As a corporate video producer, our main clientele and connection to these companies, is through the marketing department. More and more, I have seen marketing personnel reassigned, let...
4 Types of Videos Every Brand Needs
Standing out requires more than just great products or services; it demands compelling storytelling and engaging content. Videos are one of the most effective ways to capture attention, convey your brand’s message, and drive action. According to Wyzowl, 86% of businesses use video as a marketing tool, and it’s no wonder why. Let’s explore the...
