How to Enhance your marketing by adding video to the mix
Think back over the last 3 to 4 years. How did you discover a new product, business or service? It was most likely in the form of a video. Let’s take it a step further. Once you discovered that new product, how did you learn how to use it? Again, it was most likely by viewing another video. Just like the video we produced above, that is how most of your audience takes in new information about a product, business, or service.
Over the years your audience has been conditioned to seek out the tool that gives them the most information in the least amount of time with the minimum amount of effort. That’s video. And this creates the next step.
There are still a great amount of businesses with outdated or no video content. While your audience grows accustomed to seeing and demanding video, it has started to create a separation in credibility in small businesses.