TC Productions Video Production Company, Video Production Services, Roswell, GA

Why Small Business owners love video, until they have to do it

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Early on we focused solely on creating engaging video content for our small business and soloprenuers. That worked great for our company but not as much as we wanted for our small business clients. We then grew to medium sized companies and bigger firms. We were producing the same engaging videos but the bigger companies was receiving better results and rapid growth. This is when we learned the things that our smaller companies was lacking, which was an adequate marketing strategy WITH their video.

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 What we’ve learned

Early on we focused solely on creating engaging video content for our small business and soloprenuers. That worked great for our company but not as much as we wanted for our small business clients. We then grew to medium sized companies and bigger firms. We were producing the same engaging videos but the bigger companies was receiving better results and rapid growth. This is when we learned the things that our smaller companies was lacking, which was an adequate marketing strategy WITH their video.

We noticed that small businesses was looking at video as a COST. The successful companies was looking at video as an INVESTMENT. An investment that will save them time and will make things easier. And as a result will (inevitably) make them more money. See, you don’t make money by saving. You make money by being good at spending. Making investments that produce a return that is equal to or greater than the initial cost. Sometimes that return is more money. Sometimes that return is more time.

How do we implement what we’ve learned

Every business loves video, until they have to do it. Trouble is, video and video marketing isn’t something you just wake up and start doing one day. That’s when we realized that our small business audience just needed, MORE. More guidance, more encouragement, more help, but overall more value. Small businesses, in particular, cannot afford to waste time with bad practices and inefficiency. So how can we give more value? By simply taking over the entire video process. From production to promotion. See, the medium sized businesses from the outside appeared to just have a bigger marketing budget. What they really had was an effective strategy that better utilized their budget. That’s the problem we solve for our growing clients. Why worry about scheduling, producing, uploading, placing, promoting a video when you don’t have to or even want to. Let us save you time by giving you results.

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