Even though the Triple Constraint is a project management term, it applies to video projects as well. The project that is well defined within a company's capability usually have a higher success rate.
Where to Share Your Videos for Maximum Reach
Where to Share Your Videos for Maximum Reach So you made an incredible video, sent it out on social media, encouraged sharing, uploaded it to YouTube and waited for the marketing fame and brand awareness to roll in. Unfortunately, each time you obsessively checked throughout the day, your view count wasn’t as impressive as you’d hoped. First...
How to create a video that’s worth watching
Before getting out the cameras and writing the scripts, you have a few questions to address. What are some shared qualities of videos with high view counts? What elements of a video make it different from the rest? The best videos are not always the ones you would expect, nor will they always manage to...
How to create a S.M.A.R.T Video Marketing Goal?
Every video you produce should have an aim. Before you ever press the record button, plan out what you’re going to do and what purpose it’s going to serve for your business. It only takes a minute to sit down and think about this, but it can make all the difference for your company’s long-term success using video content marketing.