Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.
How to Identify the Right Audience for Your Company’s Video
By defining your buyer persona and knowing where to find them it'll be much easier to deliver your message effectively. With that specific information you'll be able to make smarter decisions and approach your customer with the right message on the right channel.
Marketers say video is responsible for landing them a new customer
When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and businesses have to take a video-first approach when they are looking to reach their audience on social media.
Should your Credit Union be using Video Marketing? The answer is YES!
Video has become an integral part of online marketing that your credit union CANNOT afford to ignore