Video is Everywhere Video is so common now that you might not even notice the huge advantage it is for a business. We watch video at such an alarming rate that it’s just considered the norm. From Facebook to LinkedIn, we’re seeing video marketing continually grow, especially on the business side with branding videos. Soon,...
How these 3 key elements, determines a successful Video project; Scope, Time and Cost
Even though the Triple Constraint is a project management term, it applies to video projects as well. The project that is well defined within a company's capability usually have a higher success rate.
How to Create Powerful Customer Testimonials Using Video
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.