Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team,...
How to Enhance your Marketing by Adding Video to the Mix
AirSonic Commercial from Trenton Carson Productions, LLC on Vimeo. Enhancing your marketing with Video Think back over the last 3 to 4 years. How did you discover a new product, business or service? It was most likely in the form of a video. Let’s take it a step further. Once you discovered that new product, how...
How Adding Video Enhances Your Marketing Strategy
Video Content Represents Pure Connectivity Your brand is not a stagnant strategy on a piece of paper, you must bring it to life. Video sends a bold jolt to flatlining marketing strategies and generates a pulse. Your brand evolves continually, and telling that story is important to keep your audience connected and bring in new...
How to Use Video to Drive Sales
People use videos to learn about your products As a business-focused person, you are probably surprised but not very affected by the importance of videos and engagement. Sure, people may like videos, but how does that impact your business? You want people to think about your products and buy them, not just laugh and upvote...
Your business is either growing or dying. There isn’t any in-between.
Your business is either growing or dying There isn’t any in-between. That goes for marketing your business as well. Too many small businesses like to live in that “in-between” area where they think they’re “maintaining” instead of growing. Utilizing video consistently is definitely in the direction of growing your business. How can your small business...
