How Adding Video Enhances Your Marketing Strategy
Video Content Represents Pure Connectivity
Your brand is not a stagnant strategy on a piece of paper, you must bring it to life. Video sends a bold jolt to flatlining marketing strategies and generates a pulse. Your brand evolves continually, and telling that story is important to keep your audience connected and bring in new viewers. In turn those new viewers could eventually become loyal customers. This is how you effectively acquire and retain customers.
Video does what text doesn’t. It creates an immediate, real and authentic route of interaction and connectivity with audience members. That audience can often provide reactions and comments in real time.
Word-of-mouth is an age-old marketing tool because trust remains intrinsic among consumers. Consumers trust the experiences of others. Build that trust from the start by speaking directly to consumers through video to establish connectivity.
Without an online presence, it’s pretty difficult for most businesses to survive let alone thrive.
Video marketing can increase your online presence by making your content more engaging and easier to consume.
Videos encourage viewers to click a subscription link or visit a website. When people like what they see, they spread the word by clicking the share button. They typically share to others who are just like them.
Effective video marketing content will help your small business become a prominent online entity.
To effectively acquire and retain customers, be sure that you are not just a website, but a face and a personality. The most effective way to do this is with video.
Businesses must evolve with the times or die out. For small businesses looking to change up their marketing plan, utilize creativity and improve their online visibility, video marketing is a great route to pursue.
Awesome tips for video marketing for small business. When you Get inside your customer’s head – What does your customer want to know? Your content should be specific and relevant to the customer you want. Video content from your brand, paid or organic, should all have a clear and consistent voice. It’s all about developing a relationship with your customers, you want them to know you as well as you (secretly) know them. Visual content should always reflect your message, be consistent with your brand and always utilise high-quality, clean imagery. Check out a few of the other videos we have produced for our clients. Their engagement has never been better since!
Thank you Damian for the links to your company’s website. We too agree that video content should be specific and relevant to the customer and the audience they are trying to connect to. We strive to provide the same to our clients through our video production. Thanks again for the comments. Have a great one!