Your business is either growing or dying. There isn’t any in-between.
Your business is either growing or dying
There isn’t any in-between. That goes for marketing your business as well. Too many small businesses like to live in that “in-between” area where they think they’re “maintaining” instead of growing. Utilizing video consistently is definitely in the direction of growing your business.
How can your small business with a small budget get started with video marketing? The answer is actually pretty simple: start with the videos that will have the biggest impact on your business and your audience.
1. Product/Service Explainer Video
If you don’t make any other videos, start with a service explainer video. Think about the last time you surfed around a company’s website and thought to yourself, “Is this business even legit? What the heck do they do? How can they help me and my problem?” This is the last impression you want to leave on a site visitor or potential customer, which is why a product /service explainer video is the first video you should make.
Remember that the content of your video is very important. You don’t need to break the bank to make an effective product explainer video — in fact, before you invest in a big production, try making a video that’s a little more on the DIY side and see how it works for your business. You can always upgrade your video later or even test other versions against it to see which one resonates most with your audience. A word to the wise, we don’t want you to totally downplay the professional look too much. Keep in mind, that your content, and visual has to represent your asking dollar amount. If your product/service requires time and has a pretty high dollar amount, you might want to check what type of production quality you’re putting out and how it will be received.
One of our clients has really hit it big with their product videos.
Some businesses tend to shy away from collecting testimonials, and who can blame them? The task can feel scary and intimidating, and ROI is difficult to predict at the outset. But what’s so great about testimonial videos is that you only need one or two solid ones in your catalogue to see the difference they can make. My personal opinion, you should have at least four of them. One of two maybe as DIY and the other two as professional storytelling testimonials.
Start by interviewing some of your long-term customers that have seen tangible results thanks to your product, and share those videos on a prominent page on your site. Again, building trust can be a tricky part of marketing a small business. But with an effective testimonial video, you can go above and beyond that goal.
If your small business has a particularly interesting background, company story videos are the way to go. How did your business get started? What was your motivation for starting the company? By featuring the friendly faces of your teammates, you can make your prospects feel right at home. After all, people are buying more products and services based on emotion rather than logic, which is one reason why appealing to a visitor’s psyche is so important.
A company story video lets you show off what makes your business so special and unique on a human level like no other medium can. When people are able to associate familiar faces and names with a business, they’re more likely to feel a strong connection to it — and ultimately have a positive experience with your brand.
What if your story isn’t as cute and wholesome as? Not to worry, because there are some other types of videos you can make to achieve a similar goal. Your company’s culture and how team members feel about working there today are just as important as the story behind how you got your start.
When you work at a small business where resources can run thin, you want to make sure you’re spending your time wisely. That’s why, as a video production company that work with a lot of small businesses, we recommend getting started with these three types of videos.
Easily build trust, establish credibility, and show why your business is worth every dime you asked for, and you’ll be on your way to building an even more reputable and buzz worthy business.