So why are testimonials so effective? Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they’re telling your visitors first and foremost that they had a positive experience with your products and company. Testimonials aren’t “salesy.” They are raw and emotional! Because...
I’ve shot my video… now what?!
As owner of TC Productions, LLC Professional video production company, I tend to get a lot of small business owners who are apprehensive about shooting videos. At first I thought the initial cost and shock of an actual well put video was the part that had them jittery about the idea. No, it was the actual application...
How to Keep your Video Content digestible
60% of respondents watch video before reading content on the same page, and 22% said they generally liked watching video more than reading text for business information. Most websites, including financial planning advisors, CPA’s and holistic health sites, are about conveying a ton of information. And it’s usually boring jargon that the average viewer...
Your call to action, is your best plan of action
Directing your viewers to a clear next step is the key to strategic marketing. Paramount Business Advisors from Trenton Carson Productions, LLC on Vimeo. Call to Action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit us today”....
Do It Yourself Vs Do It For Me
If you’re going to use video as part of your business’s website and online marketing (I highly recommend that you do), you may ask yourself whether you should do it yourself, or hire someone to do the video work for you. The answer depends on what type of video you plan to shoot. Helpful hints...
