Your call to action, is your best plan of action
Directing your viewers to a clear next step is the key to strategic marketing.
Call to Action (CTA)
is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit us today”.
Video Call To Action
The point of a call to action is for you to tell the viewer what you want them to do as a result of watching your video. Examples of a call to action include:
- visit our website
- sign up for our newsletter
- watch our other videos
- share with your friends
- click here now for a 50% discount
These calls to action all have different aims. ‘Share with friends’ is about engagement, whereas ‘watch our other videos’ is about driving the viewer to other content you have created. Asking viewers to ‘sign up to our newsletter’ is about capturing leads and ‘click here now for discount’ is a sales-oriented approach.
Keep Them Focused
There is so much information on your site, with an introductory video, it’s an easy and interesting way to provide your target audience and visitors with an understanding of what the company does without them having to read through a bunch of text.
You can provide information with your video by:
- Summarizing who the company is
- Explaining your product or service
- Explain your terminology
- Give Them Direction
Do your visitors know what to do next after landing on your homepage? Sometimes they have no idea where to even start. With your video you can provide each visitor with some sense of direction. You may have talked about something that interested them. This especially comes in handy when showing people using your product or when mentioning how your service can bring them results. They will want to learn more about that product or service.
Having lower thirds that displays your phone number and email address are high functional call to action demonstrations. They require attention from the view to shift their eyes and focus on what just popped up on the screen. Having too many is a distraction, having the right amount will be effective.
Having a Video Changes Everything
TC Productions, LLC is a client focused, results oriented video production company based out of Atlanta, GA. With the goal of creating relationships rather than customers, our clients understand we are involved from start to finish and beyond. TC Productions plays a pivotal role by capturing and creating the clientele’s vision with the utmost of professionalism. A unique aspect of TC Productions is that we are equipped with an educational background, technical experience, and ingenuity that enables us to create professional videos at an affordable rate.