Author: Trenton Carson
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The Power of Corporate Storytelling
Corporations are constantly searching for ways to connect with their audience on a deeper level. Video storytelling has emerged as a powerful tool, transforming how businesses engage customers, employees, and expand your audience. Unlike traditional marketing tactics, storytelling evokes emotion, builds trust, and creates memorable brand experiences. We explore why storytelling is essential in business,…
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Fireside Chats: Engaging Conversations for Corporate Success
Fireside chats have become an essential tool for fostering meaningful dialogue in corporate environments. Originating from intimate radio talks by President Franklin D. Roosevelt, these informal discussions are now widely used by companies to create transparency, inspire employees, and strengthen corporate culture. With corporate video production, fireside chats have evolved into highly engaging, multimedia-driven experiences…
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Mastering Corporate Video Storytelling
Video has become one of the most powerful tools for engaging audiences and communicating a brand’s message. However, not all videos are created equal. The most successful corporate videos don’t just inform—they tell a story. Storytelling is what sets apart an average corporate video from one that captivates, inspires, and ultimately drives action. But how…
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How Corporate Video Testimonials Build Trust, Accelerate Sales, and Strengthen Employer Branding
In today’s highly competitive B2B landscape, credibility is everything. Whether you’re engaging potential clients, attracting top-tier talent, or reinforcing strategic partnerships, your organization’s reputation plays a critical role in decision-making. Yet, many mid-sized corporations—especially in healthcare, finance, manufacturing, and tech—struggle to showcase their success stories in a way that resonates with decision-makers. The solution? Corporate…
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Communication Leaders, Why Isn’t Your Expertise on Display Through Thought Leadership Videos?
As communication leaders, you are the internal and external voice of your organization. Your insights shape narratives, steer company culture, and build brand reputation from the inside out. Yet, in so many industries—especially healthcare, tech, finance, and manufacturing—communication roles remain a hidden powerhouse, their thought leadership potential often overshadowed by the more forward-facing marketing team.…
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Your Outdated Onboarding Process Might Be Hurting Employee Retention and Engagement
Onboarding employee engagement and retention are more than just HR goals—they’re core strategic priorities. As the workforce evolves, so do the methods for reaching and retaining top talent. At TC Productions, we’ve seen firsthand how powerful onboarding videos can be for companies looking to engage their teams from day one, setting the stage for long-term…
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Why Are So Many Corporate Training Programs Falling Short?
Many organizations are seeking innovative ways to enhance their corporate training programs. Video has emerged as a transformative tool in corporate training, providing engaging and effective ways to impart knowledge and skills. At TC Productions, we specialize in creating high-quality training videos tailored to the unique needs of businesses in healthcare, finance, manufacturing, and tech.…
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Are Your Internal Communications Failing to Unite Your Team?
Remote work and flexible arrangements are becoming the norm, effective internal communication is essential for maintaining a cohesive workplace culture. Video has emerged as a powerful tool for fostering engagement, building connections, and driving organizational goals. At TC Productions, we understand the unique challenges and opportunities faced by companies in healthcare, finance, manufacturing, and tech.…
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Video Production Spending: Which Mid-Market Industries Are Seeing the Fastest Growth
Video production spending has emerged as a cornerstone for business communication and marketing. Companies across various industries are leveraging the power of video to connect with audiences, streamline operations, and foster brand growth. While video production spending is expanding across all sectors, certain mid-market industries are leading the charge with significant growth in spending. Let’s…
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Solving Business Challenges with the 1-3-1 Rule: A Smarter Approach to Decision-Making
In business, problems arise daily—tight deadlines, shifting priorities, client concerns, and operational hurdles. The challenge isn’t just solving these problems; it’s doing so efficiently and strategically without unnecessary bottlenecks. At TC Productions, we believe in empowering leadership with a structured decision-making approach that eliminates guesswork and fosters accountability. That’s where the 1-3-1 Rule comes in.…