If you’re going to use video as part of your business’s website and online marketing (I highly recommend that you do), you may ask yourself whether you should do it yourself, or hire someone to do the video work for you. The answer depends on what type of video you plan to shoot.

Helpful hints for shooting your own video from Trenton Carson Productions, LLC on Vimeo.

Do-it-Yourself (DIY)

First things first when deciding to Do It Yourself: what kind of videos are you looking to produce, and how much are you willing to spend in terms of equipment and time.

Will this be a one time project, per month, quarter? Is this something that you will ultimately get tired of and neglect later on, wasting all that time and money you put into it? Are you willing to learn how to edit?

Once you have learned enough and your equipment is purchased and set up, you have a production studio at your fingertips. Never again will you have to call or pay an external source to do your work for you. Walk into your makeshift video production studio and do whatever you want to do. Make one video or a dozen videos a month, it’s your call.

Pro: You and your staff learns a new skill that will enhance the company’s overall performance.

Con: Be prepared, especially starting out, to put out subpar performances and quality until you effectively learn how to utilize video. Your name will be on it and people will take notice.

Do-it-for-ME (Outsourcing)

By delegating responsibilities to external production teams, you can wash your hands off functions that are difficult to manage and control while still realizing their benefits.

You need stunning, vibrant videos that speaks about your company. You want to outsource for these types of projects because these videos are the ones thats going to be up for a long time. If your deadline is realistic, your freelancer will almost always meet it or beat it.

Pro: You’re enlisting a talented professional who knows the ins and outs of the skill you seek for your business. This allows you to focus on the things you are good at, like your business.

Con: If you are outsourcing to different freelancers, they may not fully understand and grasp the culture you have established in your business. It may take time working with the same freelancer for them to learn your business and style.

Conclusion

There’s no wrong way to go for your business. You know what you and your team can and cannot handle. If it’s a new skill that you feel your business should learn, then DIY would be the way to go. If it’s something that you will only do temporarily/seasonal, that’s completely out of your business’s fold, then I suggest that outsourcing would be the most cost effective way to go.

Why waste employees in areas that don’t focus on core business functions? Saving money is great, but you wear a lot of hats already, and at some point you have to get back to actually doing your job, and not sweating the small stuff.

TC Productions, LLC is a client focused, results oriented video production company based out of Atlanta, GA. With the goal of creating relationships rather than customers, our clients understand we are involved from start to finish and beyond. TC Productions plays a pivotal role by capturing and creating the clientele’s vision with the utmost of professionalism. A unique aspect of TC Productions is that we are equipped with an educational background, technical experience, and ingenuity that enables us to create professional videos at an affordable rate.