8 YouTube Video Ideas that Marketing Directors can Implement Right Now
YouTube video has become a vital platform for businesses to market their brand, reach a wider audience, and drive business growth. As a marketing director, developing a successful YouTube marketing strategy can be challenging, but with the right ideas and execution, it can be a game-changer.
As the second most popular website in the world, YouTube’s impact can’t be overstated. It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities.
The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these examples for inspiring, educational and entertaining marketing YouTube video ideas. This will allow you to supercharge your company’s video marketing strategy.
(In no particular order)
Meet the team
Kickstart your YouTube channel by introducing your company’s brand. Showcase your company’s culture, values and, of course, team members. By inviting your team to step in front of the camera, you will win over your audience with authenticity.
Chances are you’ve said the phrase “YouTube it” at least once. More than half of all YouTube users turn to the platform to learn how to do something they’ve never done before, whether it’s fixing an appliance, cooking a new recipe or learning a language.
You can show viewers how to get the most out of your products, provide tips and tricks, or even offer advice on industry-related topics. How-to videos can establish your company as an authority in your industry and can help attract new customers who are looking for information and solutions.
Ask yourself: What’s something your customers wish they knew more about? Use your answer to brainstorm a unique educational video idea. Make sure the topic is relevant to your industry and mission, but it doesn’t have to be about a product or service you offer.
Webinar-style YouTube videos ideas were popularized by TED Talks, but your company can use the same template to host an event of your own. Think of an industry leader your audience would like to learn from and invite them to speak on your channel.
Interview-style videos are educational and entertaining. It is also the most popular type of videos businesses go to. Whether you interview creators, your executives or other influential people, these videos make your brand seem more personable.
YouTube Video podcast series
Promote your podcast on YouTube by sharing videos of your recording sessions. Unlike standard interviews, video podcast series are less formal and more conversational. These type of videos are ok to have less than stellar quality.
This YouTube video idea is underutilized in a business’s digital marketing strategy. The best rapid-fire Q&A sessions are quick, fun and entertaining—the perfect combination to try on YouTube Shorts. In your Q&A videos, it’s okay to be more lighthearted than usual. Just make sure you adapt the right tone for your brand.
Q&A sessions can be conducted live or recorded in advance, and you can promote them on your social media channels to generate interest and increase engagement.
According to the 2022 Sprout Social Index™, 39% of consumers like to see brands they follow on social post customer testimonials or real customer demos. Gain inspiration for your testimonial video by asking your customers for reviews and feedback. Use this as an opportunity to find your biggest brand evangelists and feature them in your video.
Customer testimonials can be recorded in a variety of formats, including video, audio, or text. You can even feature customer reviews on your website or social media channels to highlight the positive experiences of your customers.