How to Create Executive Thought Leadership Videos

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Creating executive thought leadership videos for your CEO can be a powerful tool to establish their expertise, increase their visibility, and help your company stand out in a crowded marketplace. Thought leadership videos can take many forms, from interviews to keynote speeches to panel discussions. You can share them on your company’s website, social media channels, and other platforms to reach a wider audience.

What is thought leadership content?

Thought leadership is a tactic content marketers use to build credibility for themselves or executives in their company. The main goal of thought leadership is to become recognized as an expert and used as a go-to resource in your field. To become a thought leader, you can create and promote educational, helpful content and become active in the industry community, particularly on social sites.

A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness. Then, down the road when someone is seeking a product or service like the ones you provide, they’ll turn to you first.

If you’re good at it, you’ll increase awareness among your target audience, generate more leads, improve social proof, and boost engagement online.

Executives creating thought leadership videos

Is it really worth it to use video to rock thought leadership? All executives know that they need a strong personal brand to help give a personal spin on the thought leadership they offer to their industries. But with so many hats to wear — meeting investors, managing budgets, and creating a vision and strategy for the future — it can be hard for C-Suiters to set aside even more time to create awesome content.

Believe me: The payoff for creating original and engaging video content is massive. Across channels, these business pros are using video in their own way, and I hope these get you thinking about how to grow your audience with video!

Here are some tips for creating thought leadership videos that will make an impact:

Identify the right topics

The first step in creating thought leadership videos is to identify the topics that your CEO is knowledgeable about and passionate about. These could be industry trends, new technologies, best practices, or insights on the company’s products or services. It’s important to choose topics that will be relevant and interesting to your target audience. This will showcase your CEO’s unique perspective and expertise.

Choose the right format

Once you’ve identified the topics, you’ll need to choose the right format for your executive thought leadership video. This will depend on the topic, the audience, and the goals of the video. Some formats that work well for thought leadership videos include:


A one-on-one interview with your CEO can be a great way to showcase their expertise and personality. You can ask them questions about their background, their thoughts on industry trends, or their vision for the company.

Keynote speeches

If your CEO is speaking at an industry conference or event, you can record their keynote speech and share it on your website or social media channels. This can be a great way to reach a wider audience and establish your CEO as a thought leader in the industry.

Panel discussions

Another format that works well for thought leadership videos is a panel discussion. You can bring together a group of industry experts to discuss a particular topic. Have your CEO share their insights and perspectives.

Plan the production

Once you’ve identified the topic and format, it’s time to plan the production of your executive thought leadership video. This will involve coordinating with your CEO, setting up the equipment, and choosing a location for the shoot. It’s important to make sure that the lighting and sound are good, and that the camera angles are flattering.

Prepare your CEO

Before the shoot, make sure your CEO is prepared and comfortable with the topic and format of the video. They should know what questions will be asked, what the key messages are, and how long the video will be. You may want to do a practice run-through to make sure they are comfortable with the camera and can deliver their message effectively.


Creating executive thought leadership videos for your CEO can be a powerful way to build brand authority and connect with your audience. By following these steps, you can create high-quality videos that provide valuable insights and establish your company as a leader in your industry.

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