Company Culture Insight
One of the most underrated (and underused) forms of content marketing is an interview that expresses company culture, also called a “recruitment video.”
There are plenty of available paths you can take if you want to take advantage of this marketing technique. For one, you can do an interview that purely focuses on your company head.
This kind of video will feature your CEO sharing their views about the brand, as well as their experience working and managing as its leader. You can create critical motivators if your CEO has risen from the bottom up or if they are one of the company’s founders.
If you want to enhance the interview with additional visuals, you can feature a b-roll or any similar type of shots that capture your company’s working environment.