Written vs Video testimonials
We’ve all seen written testimonials on websites and marketing pieces–and they’re good, but in today’s world people demand more than just a text block with a company’s name next to it.
Unlike a static written testimonial, your audience are able to see how your real customer interacts with your brand in real life. Another equally important benefit is that viewers get a first-hand account of the excitement in your customer’s eyes and hear the excitement in their voice. It’s no secret that video easily and effectively transmits body language and voice inflection. These major components are critical elements in your success story. This emotion testifies how happy they are with the outcome of your product or service way more than in a written format.
In order to fully understand the value of video testimonials, you must look at the two root words: video and testimonial. Video has quickly become the most effective content medium in Internet marketing. Whether it’s a product video, or testimonial, video engages users unlike any other alternative content form.