Top 3 Tips for Sharing Videos on LinkedIn
Unfortunately, the spray and pray method doesn’t work on social media. Publishing video content without a detailed plan behind it only leads to misery. You haven’t taken the time to make your video impressive for your audience. Why should they bother to watch it?
Keep it short
We’re too busy to invest too much time in video when browsing social media, and the stats prove it. You can prevent people from bouncing off your LinkedIn video content by keeping it short, and to the point. Avoid babbling and discuss the topic instantly – preferably within the first six seconds to grab a browser’s attention.
When writing your video script, ensure that your first few sentences are strong, solid and to-the-point. Once you’ve hooked them in, feel free to expand on your point. But remember, LinkedIn videos have a limit of 10 minutes in the Feed!
Link-back to your video elsewhere
Your goal with video marketing is to get as many eyes on your content, as possible. The “build it and they will come” method doesn’t always work, so you’ll need to promote your latest video release elsewhere on the platform.
You can increase the number of eyes on your LinkedIn video by linking to it elsewhere on the platform. Treat the video as island content: whenever you post something relevant to it, link back to the video.
Write a post (or even better, a transcript) of your video and publish it as an article using the Publisher tool. Embed the video content in your post, and drive traffic back to it using other social media platforms.
Yes, content is king… but promotion is queen!
Make it professional
Remember how we mentioned that LinkedIn is a platform built for professionals? Posting low-quality videos with bad editing won’t cater to that vibe!
In order to make your brand seem more professional on such a crucial social platform, consider hiring a video marketing expert to create your video content.
Outsourcing your video production gives your marketing project a solid basis. Experts will be able to build a lighting set-up that shows your business in the best light. And, with existing knowledge and specialties within the industry, they’ll know the sure-fire ways to get your message across – in the right way.
As you can see, there are promising benefits to using LinkedIn video marketing, and your business could be next to triumph.