The Ultimate Marketing Director’s Guide on How to Create a Corporate Video for Your Marketing Initiative!
Video is the most popular type of content online today. Every second, more than 200 hours of video are uploaded to YouTube alone. Because of this, businesses are using video content as a marketing strategy to reach new audiences. Video marketing is one of the best ways to engage your audience and leave a lasting impression on them. Videos can be used for almost any type of business, but it’s particularly useful for B2B brands with a lot of products or services to sell. Video is an excellent option for building trust and showing off your brand in a unique way. Additionally, video marketing has been proven to drive higher engagement and conversions than other types of content. Video can lead directly to your website, which makes it even more effective at getting potential customers interested in what you have to offer. Here’s everything you need to know about creating professional video content as part of your digital marketing strategy!
Why Video Marketing Is Important for Your Business
Video is a highly effective way to engage your audience and make them interested in your product or service. Research by Nielsen shows that people are more likely to purchase from a brand after watching their video. Videos are much easier to process and remember than text. You can use videos to explain complex ideas to your audience, while keeping them interested in what you have to say. This can be especially useful for B2B brands and those in highly technical fields. A study has shown that people retain 95% of what they watch, as opposed to 10% after reading an article. This makes it an ideal marketing tool for increasing brand awareness and driving conversions. Video marketing is also very accessible, regardless of your budget or resources.
Defining What Video Marketing Means for Your Company’s Brand
Video marketing is a type of marketing that uses video content to promote a particular product, service, or brand. Video marketing takes many forms, including product demonstrations, tutorials, how-to guides, and testimonials. You should create a video marketing plan to help you determine the goals of your video content. You can choose to focus on one or a combination of areas, depending on your goals. Reach – Growing your audience by increasing brand awareness is the most important goal of any video marketing strategy. Reach is the total amount of people who have seen your video. Engagement – After a viewer watches a video, they may engage with it by sharing it with friends, commenting on it, or clicking on a link within it. Engagement is important because it shows that people are interested in what you have to say. Conversions – Video marketing can lead directly to your website, which makes it even more effective at getting potential customers interested in what you have to offer.
Know Your Audience
Before you begin creating video content, you should take a look at your current audience. This will help you figure out who you want to target with your video marketing strategy. It’s important to understand who your audience is because it will help you create better video content. You can do this by analyzing your website traffic or using a survey or poll. You can also do some research on your best customers to see what they like, how often they purchase, and how they find new products. When you know who your audience is, it’s easier to create video content that resonates with them. It will be easier to create a video that shows off your brand and product in the best light.
Decide On a Video Type
Before you get started with video production download free stock videos, you should consider what type of video you want to create. There are a number of types of video you can create, depending on your brand and marketing goals. – Explainer video – An explainer video is a short and to-the-point video that explains who you are and what you do. This is an excellent introductory video for new audiences. – Product demonstration – A product demonstration video shows potential customers how your product works. This can be particularly useful for B2C brands with lots of products to sell. – Brand awareness – Brand awareness videos highlight the personality of your brand. They can be a good way to show your audience what the company culture is like. – Storytelling – Storytelling videos are a great way to provide useful information to your audience. These videos can be very helpful for B2B brands. – Highlight your customers – Highlight customer stories are a great way to show your audience that you care about your customers.
Select The Right Platform
Most businesses will upload their video content to YouTube, but you shouldn’t stop there. It’s important to share your video content across other platforms as well. This will help you reach a wider audience. YouTube is the most popular video platform. It’s also the second-most-visited website in the world, making it an essential platform for video marketing. Other popular video-sharing sites include Facebook, Instagram, and Pinterest. If you want to reach a wider audience, you need to upload your video on multiple platforms. Uploading your video on multiple platforms at once can be time-consuming, which is why it’s important to select the right platforms for your video content.
Create A Script Or Treatment
After you know what type of video you want to create, you should write a script or treatment for your video. A script or treatment is a brief outline of what you want to say in your video. This will help you stay on track while creating your video. It will help keep you from rambling or getting off topic as you record your video. It will also help you stay focused on the goals of your video. Ideally, your video should be between 90 and 120 seconds long. Anything shorter or longer may not be as effective. You should also make sure your script is written in the correct format.
Produce The Video
Once you have a script or treatment, it’s time to start producing the video. There are two main ways to approach video production: DIY or hiring a video production company. DIY video production – If you want to take a DIY approach, you can use your smartphone or DSLR to record your video. If you’re using your smartphone, make sure to turn the sound on, as the video recording can sometimes turn the sound off. DIY video production is the best way to save money on video content. It’s also very easy to do, especially if you’re comfortable using your smartphone. The only downside is that you may not get the same quality as a professional production. A professional production – If you want higher-quality video content, you may need to hire a professional video production company. This will cost more money, but it will also provide better results.
Now that you know everything there is to know about creating a video for your brand, it’s time to get started! Start by learning more about your audience and what they want to see from your brand. Next, decide on what type of video you want to create. Finally, create a script and start filming! Video is an essential part of any digital marketing strategy. It can help you reach new audiences and engage existing customers.