Content marketing has become an increasingly important part of building a new brand or growing an established brand. When it’s done properly and backed by a solid strategy, it can serve multiple purposes for any organization.
Video Branding Best Practices for Small Business Owners
Especially if you’re launching a new company, video is a fantastic medium for informing your audience about what you’re doing and how your business can benefit them.
Human Resource Directors: 9 Ways to Feature Your Recruitment Video
As a Human Resource Director, it is important to know how to market your company to attract qualified job candidates. We’ll go over more about recruitment videos, their benefits, how to create one and recruitment video tips. What is a recruitment video? A recruitment video is a type of content that companies use to attract...
“How-to” find success with your Corporate Video content (a very quick guide)
Schedule your videos ahead of time In various platforms like Sprout, you can use publishing and scheduling tools to make quick work of delivering social content. Upload your video. Write a keyword-driven title and description. Schedule your video. And you’re done. Monitor your video’s performance After your video goes live, it’s time to gather insights. Use YouTube Analytics to zero...
Video Marketing with Animated Videos
Businesses use innovative marketing tools in this digital age to promote their products. When any brand launches a new product, the question that arises in everyone’s mind is how to promote that product. We have seen a significant increase in the use of animated videos for product marketing. Incorporating an animated explainer video helps in...
