Marketing Directors Guide to Choosing a Professional Video Production Company
While video content is the primary way that many people get information, it is still important that companies create high-quality videos that capture the attention of their target audience. One way you can do this is by hiring a professional video production company.
Branded video content is becoming a more popular and effective way to reach customers and 93% of business owners gained new customers as a result of their video content.
Ask About Experience
One of the first things you should consider when hiring professional video production agencies is their experience in the industry and your industry. While you may be able to save money by hiring an inexperienced company or a freelancer, you may have to sacrifice the quality of your final product.
Instead, you should find a company with many years of experience in the industry. It is also important to find a company with experience creating the types of videos you need.
What types of videos have they created in the past? Depending on your needs, you may need a company that has experience creating video ads, training resources, product demos, and more.
Make Sure They Understand Your Business
Next, you must find a video producer that understands your business and industry. This is essential, as it will affect the final product of your video.
For example, it is important that your producer researches and understands your target audience. They need to know what drives your customers and how they can keep your customers engaged throughout the video.
Your video producer should also understand your business marketing funnel. Your video should have a purpose and a call to action to encourage your customer to utilize your business services. This way, your viewers will get from the awareness stage all the way to a conversion.
Pricing is an important factor to consider when creating a video for your business. Content creation can be expensive, but it is a great investment for your business.
To learn more about the cost of video production, you can ask your video producer for a pricing estimate. The cost will depend on the type of video you are creating, the length of the video, and more.
Still, you don’t want to choose a company based on their low prices. It is important that you don’t sacrifice the quality of your video to save money. Make sure the company fits your budget but is still able to deliver high-quality content.
Researching a company’s reputation can help you avoid working with unreliable video producers. One of the easiest ways you can do this is to see what past clients are saying about them!
Having many positive reviews is proof that a company prioritizes great customer service and is able to create high-quality videos. If you see too many negative reviews, you may be more likely to have a negative experience when working with the company.
Another way to find a company with a great reputation is by asking other businesses for recommendations. If you have noticed other business owners with high-quality videos, you could talk with them about your project to see if they worked with a video producer.
Understand Available Services
Different professional video production companies will offer different services. Because of this, it is important that you understand the available services before hiring a company to create a video.
Some companies may only offer field and studio production. This is a great option for people who need to film in certain locations or want to create a video on a fully equipped stage.
Other businesses may require other services. You may want to hire a company that offers event videography to showcase an upcoming event for your business.
Make sure you consider each of these services and the type of video you want to create before selecting a video production company.
What Is Included in Pricing?
Not only do you need to know what services a company offers for their clients, but you should also learn what is included in the pricing for each service.
Some companies may only provide the actual video production in their services. In these cases, they will not help with preproduction, editing, or anything else you need to finalize your video content.
Other companies provide full-service video services. This means they will help you with every step of the process, from creative briefs and planning to edit and post-production services.
If you don’t need help with any of these services, you may want to find a company that offers an empty studio for you to film your own content!
Check Out Video Portfolio/Demo Reel
Finally, you may want to check out a company’s video portfolio to see if their past projects meet your needs.
Often, professional video production companies will have a page of their past work on their websites. This way, you can look through the videos to see the quality of work that the video producer provides.
This can also provide you with inspiration and video content ideas for your business.