Marketing Directors: How to Create Corporate Explainer Videos at Scale
Explainer video content is more popular than ever. And it’s not all simple video ads for social media platforms. Explainer videos are a great way for marketing directors to effectively communicate complex ideas or products in a simple and engaging way.
It’s predicted that marketers in the US will spend about 2x more in 2024 on video advertising than they did in 2021.
You can’t blame an increase that big on rising inflation alone. There’s one culprit that clearly stands out; scale. Your marketing strategy needs to cover all sorts of marketing videos:
👉 Educational video content for training
👉 Videos for personalized onboarding experiences
👉 Internal videos for company reporting
So how can you, one humble person in this ocean of content, produce the best explainer videos at an unprecedented scale? 😰
Surprisingly, the answer’s not outsourcing. It’s not even growing your team. It’s all about you. Keep reading to learn how.
What is a corporate explainer video?
A corporate explainer video is an effective way to engage viewers and communicate new information. You can use this type of video to improve conversion rates, engagement metrics, and topic literacy among an audience.
Explainer videos can be used at any point to explain something to these six groups of people:
- A target audience that doesn’t know your company exists
- Your leads and trial users
- New customers who’re onboarding
- Long-term customers who’re upgrading or churning
- Potential or existing investors
- Internal teams and leadership
At its core, any explainer video should do a great job of one thing alone; clearly conveying new information in an easy-to-understand manner.
Most corporate explainers will also intend to move the watcher to action. For example, a product explainer video on a website will be designed to increase sign-ups or sales.
What kinds of explainer videos are there?
Here are the most popular types of corporate explainer videos.
1. Marketing explainer videos
This is the most common type of corporate explainer video. It succinctly states the problem, how your product or service solves that problem, how it works, and why customers would be better off with it in their lives.
This short video can be used on your website, YouTube channel, social media profiles, and as part of a video marketing campaign.
2. How-to tutorials
How-to tutorials are ideal for those who want to get into more detail about how a product or service works.
These videos show viewers step-by-step instructions on how to use a feature or solve a problem with your product. They provide detailed instructions as well as visuals for extra explanation.
How-to tutorials work best when organized in short segments so viewers can easily pause and repeat information if needed.
3. Feature explainer videos
Feature explainers help customers understand all the features available to them with your product or service.
This type of explainer is beneficial for explaining complex technical features that may otherwise be difficult to grasp without visuals or more detailed explanations.
Using this type of video can also help set you apart from competitors who might need a more thorough explanation of their products’ features available online.
4. Employee training videos
Training videos are great if you’re looking for a way to quickly get new employees up to speed on company policy or best practices. These videos can save you time when onboarding new hires while also providing a comprehensive overview of all the policies and procedures they’ll need to know before starting their job with you.
Plus, they ensure everyone is up to speed on their tasks since there’s no need for someone else to give them personalized instruction.
5. Personalized welcome video
Personalized welcome videos are great for introducing yourself and your company’s mission statement in an engaging way.
These live-action videos are usually short and provide a quick overview of what they’ve signed up for, why it’s so awesome, and what they can expect next. They are the best way to create an instant connection between you and potential customers.
In conclusion, creating explainer videos at scale is a challenging task, but by following these tips, you can effectively communicate complex ideas or products in a simple and engaging way. By defining your goals, keeping it simple, using storytelling, animation, outsourcing the production, having a script, keeping the video short, using a consistent style, optimizing for different platforms and measuring and analyzing, you can create high-quality explainer videos that will help grow your business.
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