Are Corporate Videos Worth it?

If you’re aiming to promote your business, perhaps to raise brand awareness or explain how a new product works, a corporate video can be the ideal vehicle. In fact, corporate videos are so effective that businesses using them are able to grow their revenue 49% faster year on year than companies that don’t. 

If you want to progress your company in a creative and shareable way, yes! Corporate videos don’t have to be dull and dreary. They can allow a business to connect with their market in a unique and genuine way. Corporate video productions can be so successful that they become wildly popular based on their quality, content and use of tailored SEO. It takes some planning and focusing on who your target audience is. How you can communicate with them, but any company has the potential to create a successful corporate video. 

Quality brings quantity

Video Marketing works like a vicious cycle. Each view drives your content farther into the web. Google (and most search engines) sees people engaging with your video content as proof of its quality. Each person that finished watching your video will bring more and so on.

That makes it clear how a better video actually improves reach. But there’s more, a poor video could negatively affect your other campaigns. Scary, right?

Quality videos bring more engagement

Let me tell you, if you’re counting only on your budget for social media distribution you’ll have trouble competing. “Sharing” is a crucial component of a cost-efficient social media marketing campaign. Great content will have more organic distribution. Plus, paid promotions are cheaper for well-liked content. That’s right, you will be able to reach a lot more people with the same budget.

The problem is that you don’t have control over it. You do your best and hope people decide to share your content. That’s the whole point, you need to offer the best videos you can.

Builds a positive brand image

Sure, a simple video will get the message out there. However, that’s just not enough. A great corporate video needs to transmit your company culture. This is a complicated concept. It involves a wide arrange of small details that come together into an immersive experience. This might be out of the reach of amateur video producers. In our case, we make it the focus of our production process. 

Boosts Sales

In the end, closing is what really matters. So far we’ve covered how a professional-grade video will help you get more traffic, expand your reach, and tell more than a simple message. True, this will all help you get more leads which in turn will mean more business. There is another plus, a great video will increase conversion rates. 

People take their money seriously. They want to trust the companies they do business with. What do you think? Will it be easier to trust the scrappy cellphone video? Or the seamless professional-grade presentation? 

Still have a few questions about adding video to your marketing strategy?

Schedule a Discovery Session to see how our talents can match your vision.