How to we establish “Know, Like and Trust”
If you’re like most small business owners, you are the face of your business. To get sales, you have to rely on getting out there, and getting visible in front of your potential clients. Video is a quick way to accomplish this.
Video provides ample opportunity to showcase your personal and professional brand. It elevates the knowledge and expertise you hold within your industry. It also gives people an opportunity to get to know you better, like you enough to want to hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase from you.
The more someone sees you, the more they are going to want to get to know you. Hence why you’ll always see the same business owners at numerous networking events. The more someone knows you, the more comfortable they will be in discovering more about what you have to offer, which can then lead to a sale. You can’t be at every event, all the time, to stay top of mind. We utilize video as a tool to fill in the gaps between events.
As people get to know you through your videos, you’ll be creating an opportunity for them to also like you. So always be yourself. In local business, the people who usually come across your videos, are the people who have seen you in public already. Showing your face a time or two in your video series helps people feel they are not watching a con-artist in action.
Being consistent and pursuing excellence will always set you apart. People want to see consistency to make them feel more comfortable about trusting you. Set a schedule and commit to it. Whether it’s once a month or once a week, that consistency will get you the results you’re after. We practice what we preach.
Your presentation helps greatly with trust as well. This is the reason why we dress in a professional way for meetings and networking. You wouldn’t trust a sales rep if they’re dirty, dressed unprofessional and looked amateurish. You wouldn’t trust a business if their videos looked the same either.
Video Tip: Avoid “Salesy” Language – People don’t like to be sold to. Avoid trying to “sell” your products or services and instead focus on providing value. This will draw people in as opposed to repelling them. We’ve made it a cultural point to not sell in our business. We market. That way, clients come to us ready to buy. We just provide them enough information to come to that conclusion.
Your audience craves video. Your business needs video.We’re here to make that decision easier for you. Give us a call, 678-744-3908