5 reasons why Marketing Directors use video in content marketing
According to recent Wyzowl research, “marketing directors feel more positive about the return on investment offered by video than ever. It continues to strongly influence traffic, leads, sales, and audience understanding”.
Video, increasingly, is standing proud above other marketing media. Let’s look at the seven reasons why.
1. Video is now preferred
If you’re skeptical about the powers of video, you need to understand how your audience consumes media. There’s no hiding from the explosion of video content in social platforms. The most downloaded social media app of 2022 so far is, once again, TikTok, an application solely dedicated to video content.
According to one source, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. That’s a huge statement, but one that helps us understand why video marketing has grown by 25% in the last six years.
2. Video has great long term return-on-investment (ROI)
If you’re still not sure about adopting video, then it’s worth exploring how other marketing directors are finding video as a tool. According to a recent survey, 87% of marketing directors have reported a good ROI from using video.
Most of this investment will come from careful consideration of content being created with budgets available. Most marketing directors have in-house capabilities, which helps keep costs down compared to going externally.
3. Social platforms prioritize video
Facebook, Instagram and Twitter all host video, with a recent rise in video content on all of those platforms. They’ve all developed new ways of sharing bite-sized videos as ‘stories’ or ‘shorts’. Now LinkedIn has started to feature video on its platform.
4. Video will improve your SEO
It’s not just important to use video for your social channels but on your website too.
Here’s a startling stat from one source: “you’re 53 times more likely to show up first on Google if you have a video embedded on your website”.
Depending on your (or your client’s) company, there are many ways to do this: a brand video on your homepage; an explainer video in your ‘about us’ page; a careers video on your team/contact pages.
5. Video builds trust with your audience
In a fast-moving and ever-changing world, trust is key. Audiences want brands that are authentic, providing trustworthy products and services.
Video helps you do this. It’s a chance for the audience to see the real you; your values and goals.
Explainer videos are not only the most popular format of video but they are also the best way to teach an audience about your product/service.
The time for video is now
In today’s digital marketing world, video is becoming the go-to tool. It can help improve sales, acquire new customers, and build a relationship between your company and its audience.