Focus On The Story, Not The Sale

There is far too much sales clutter on the Internet that is actively annoying and repelling your audience. Don’t let your brand be known for that – instead, your video should be centered around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.

Make the most of the emotional power of video by appealing to your consumers’ needs and hidden desires. Scared you’ll lose leads this way? You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your overall story).

Still have a few questions about adding video to your marketing strategy? Schedule a Discovery Session to see how our talents can match your vision.