Evergreen Video Content: Why it’s Important
If you want to maximize the efficiency of your marketing strategy, incorporating evergreen content is an absolute must. The term “Evergreen” alludes to evergreen trees, which stay green and retain their leaves, no matter the season. Evergreen content does the same. It stays fresh and relevant to the audience no matter the season, current trends, or year. They don’t lose their value over time and generally are very focused on a specific niche.
Examples of evergreen content can include listicles, tips and tricks, product reviews, or how-to’s. If it can add perspective or provide a unique insight into an aspect of your industry, then it can be turned into a piece of evergreen content.
Not only is evergreen content an awesome way to consistently drive traffic to your website but when combined with strong SEO techniques, it can help convert that traffic into customers and position your business as a leader in your industry.
While evergreen content can be published in a variety of ways, such as written blogs, photos, or graphics, video is optimal for evergreen content. Evergreen videos can boost your SEO even more because they are timeless and easy to share.