Marketing Directors, You Need a Storyboard For Your Video Marketing Strategy
Proper planning at every level is essential for creating an effective marketing strategy. For example, you will need to plan the type of content you create as well as where and when it will be posted. Further, when it comes down to content creation itself, you will need to come up with a plan, especially in the age of video marketing. Therefore, you should start creating video storyboards to improve the impact of your videos.
Why Use Storyboards?
Within your marketing team, many ideas are flowing, which means there needs to be a platform to express them; this is where storyboards come into play. The storyboard will act as a means of grounding marketing videos in truth and as a reference to the vision. As well as becoming the scaffold for video content, creating storyboards will help you and your team collaborate.
Simplifying Your Workflow
A marketing video will be split into frames, and each one needs to contribute to your message. Having a storyboard means that you can translate your plan onto the screen with ease. No matter which way you look at this, there’s no denying that storyboards make marketers’ lives easier. Whether it’s in-house or outsourced, your video director will find a storyboard valuable.
If you went straight into the studio and created a video without a plan, it’d take longer to change elements based on feedback. Whereas, if you opt to use storyboards, your team can receive feedback before creation has taken place. This helps cut down a lot of time in production and post production. After all, prevention is always more effective than cure.
Collaboration Made Easy
Collaboration across your marketing team is essential, as other people may have more effective ideas. Fortunately, by using storyboards, your team can add ideas and turn them into a brainstorming process. When everyone in the team works together on a storyboard, all players have a clear picture of the direction of the video, which is important for creating a clear message. What’s even better, now your editors will know and understand the overall mood and direction you’re taking your video.
When marketing directors create video content, it sometimes needs approval from business leaders and shareholders. Without a detailed storyboard, all these people will have to base opinions on is the final video. Therefore, you should attach a storyboard, which acts as a reference point and will help people reach a decision more effectively. Your storyboard will let anyone pick up your video and understand what the concept is, which is essential when it comes to teamwork. And when there’s times when a decision is made by committee, it’s easier for them to do so beforehand and not after the video is created.
Boost Content Reach
Quality content receives high levels of reach, which leads to more followers and sales. By encouraging your team to use a storyboard, you are supporting the creation of high quality content. Your company’s image relies on the effectiveness of content, so make sure every piece counts.
Marketing strategies are only as strong as the planning behind them, and the same goes for video content. Allowing your team to create storyboards will help add clarity to your content because everyone will be on the same page. Further, it saves your team time by providing a platform for feedback ahead of the final product.