Improving the Patient Experience: How Effective Onboarding Videos are for New Patients in the Healthcare Industry

216 Views0 Comment

Onboarding is a critical process for the healthcare industry. New patients need to be informed about the policies, procedures, and expectations of their healthcare provider in order to have a positive experience. One powerful tool that can be used to improve the onboarding process is the use of onboarding videos.

Onboarding videos are a cost-effective and efficient way to provide new patients with the information they need to understand. Mainly their healthcare provider’s policies, procedures, and expectations. They can be used to cover a wide range of topics, including insurance information, scheduling appointments, understanding medical procedures, and even facility tours.

Here are some benefits of using onboarding videos in the healthcare industry:

Consistency

Onboarding videos can ensure that all new patients receive the same information and expectations, regardless of location or time of registration.

Speed

Onboarding videos can help new patients understand the process quickly. Allowing them to be more comfortable and informed during their visit. Plus they patients can review the information as many times as needed.

Flexibility

Onboarding videos can be accessed anytime, anywhere, allowing new patients to learn at their own pace.

Cost-effective

Onboarding videos are a cost-effective way to provide information to new patients.

Scalability

Onboarding videos can be easily scaled to accommodate a growing patient base.

Videos can also include information about patient’s rights, privacy, and other important topics. Providing a virtual tour of the facility and introducing the medical staff that patients may interact with. It’s also important to include accessibility options such as closed captioning and audio description, to help patients with disabilities understand the content.

Our Video Example

Conclusion

Overall, onboarding videos are an effective tool for the healthcare industry to improve the onboarding process. This ensures that new patients are informed and comfortable during their visit. They provide consistency, speed, flexibility, cost-effectiveness, and scalability, and can be used to cover a wide range of topics including insurance information, scheduling appointments, understanding medical procedures and facility tours.

Still have a few questions about adding video to your marketing strategy?

Schedule a Discovery Session to see how our talents can match your vision.

Leave your thought

TC Productions Video Production Company, Video Production Services, Roswell, GA