Corporate Business Video doesn’t need to be Hollywood-level, but production value still matters
Corporate business videos are an essential tool for businesses to communicate their message and brand identity to their audience. They can be used for a variety of purposes, from promotional videos to training materials, and can be a powerful way to connect with customers, employees, and stakeholders. However, many businesses make the mistake of thinking that their corporate videos don’t need to have high production values. While it’s true that not every corporate video needs to be Hollywood-level, production value still matters. In this blog post, we’ll explore why.
Quality reflects on your brand
First and foremost, the quality of your corporate video reflects on your brand. A poorly produced video can make your brand look amateurish and unprofessional, while a well-produced video can make your brand look polished and credible. Your corporate video is often the first impression that potential customers or investors will have of your brand, so it’s important to make sure that it represents you in the best possible light.
Attention to detail matters
Attention to detail is an important aspect of any corporate business video. It’s the little things that can make a big difference, such as the lighting, the sound quality, and the overall visual aesthetic. When you take the time to pay attention to these details, it shows that you care about your brand and that you are committed to delivering a high-quality product.
Production value affects engagement
The production value of your corporate video can also affect how engaged your audience is. A video with poor production values can be difficult to watch and can turn off viewers, while a video with high production values can captivate their attention and keep them engaged. By investing in production value, you can create a video that is more likely to hold your audience’s attention and deliver your message effectively.
A professional touch can increase credibility
Having a corporate video with high production values can increase your brand’s credibility. It shows that you have invested time, effort, and resources into creating a quality product, which can make your audience more likely to trust your brand. When you have a professional-looking video, it can make your brand appear more legitimate and established, which can be particularly important for startups or businesses looking to build their reputation.
You don’t need a huge budget
It’s important to note that high production values don’t necessarily require a huge budget. While Hollywood-level production may not be feasible for many businesses, there are still ways to improve the production value of your videos without breaking the bank. For example, you can invest in better lighting, use a high-quality microphone, or hire a professional videographer to help with the shoot. By making small improvements, you can enhance the overall quality of your video and make it more effective.
Corporate Business Video
No one is expecting your company video to look like a glossy Nike ad or a blockbuster action movie, but that doesn’t mean it should look like someone shot it on their iPhone. If you want corporate videos that will have impact you need to invest in them like any other marketing measure or company initiative.
|“As you plan your video, consider which stories you have to tell, and which ones are the strongest.”
The best way to guarantee a decent production level is to hire professionals. In today’s competitive video production market there are probably more than a few video producers in your area and your budget. Ask friends for recommendations, search online, find their websites and review their work, find someone who does work you like and begin a conversation about budget and ideas.
You can often find video production firms that will do everything from concept to post-production or others who may want you to work on the concept and they will come in for production and post-production. Find one that works with what you want. If you absolutely have to go it alone, get a decent camera and a tripod. Make sure to check your video or shoot test shots to make sure the image looks the way you want. Watch a lot of other videos for inspiration and good luck.
In conclusion, while not every corporate video needs to be Hollywood-level, production value still matters. Quality reflects on your brand, attention to detail matters, production value affects engagement, a professional touch can increase credibility, and you don’t need a huge budget to make improvements. By investing in the production value of your corporate videos, you can create content that is more effective and helps you achieve your business goals.