Perhaps you have a business website, but you rarely update it. Or maybe you’re about to overhaul your site, yet you just don’t know how to start the process. Thinking of how you can spearhead company growth your business through your website is a good starting point! For example, an agency like TC Productions can help you reach new customers through video marketing. Furthermore, you can implement some of these strategies to spur business growth with your site.

Business Process Management

Business process management can help you better manage every aspect of your business, including how you leverage your website to drive growth. By creating a BPM roadmap, you can analyze how your processes and workflows intersect, as well as how people, data, and systems interact within your business model. 

With a BPM diagram, you’ll also be able to identify bottlenecks, areas for improvement, and opportunities for optimization. This will help you determine whether or not your website is truly user-friendly and designate targeted improvements to remedy any issues. Make sure to continuously assess your BPM framework to ensure that it’s driving the results you want.

Use Visual Aids

Want to demonstrate to your customers exactly how your product or service can help them solve their problems? Add infographics to your website to boost brand awareness and convey the value of your offerings! While you could hire a graphic designer for this project, you could also choose a free infographic template to customize – you’ll be able to add text, your brand’s colors, background images, and other design elements, too!

In addition to adding infographics to your website, you could also consider including videos! You might want to upload customer testimonials, product demonstrations, or video ads. Working with a digital marketing company that offers video production could be a great investment.

Integrate Your CRM and ERP

Your customer relationship management system allows you to manage your sales and marketing leads, while your enterprise resource planning software allows you to handle all sorts of back-end tasks, from accounting to inventory management. Integrating both programs and linking them to your website can help you run your site more effectively! This can streamline the flow of information through your website. You may want to work with an IT specialist for this project.

Boost Your Load Speed

How fast is your website’s loading speed? If you don’t know, it’s time to test it out! It’s important that your site loads quickly because if pages load too slowly, potential customers might click away before making a purchase. If you’re concerned that your website does not support a fast loading speed, Cloudflare recommends optimizing your image sizes and minimizing or eliminating redirects if possible – basically, you want to keep visitors using your site on a single tab rather than opening up a new tab with each page.

Drive Sales Conversions

Naturally, you want your website to convert casual visitors into paying customers! Thankfully, there are plenty of simple changes you can make to drive higher sales conversions through your website. Convince and Convert recommends highlighting one or two specific products on your home page, creating a field where people can easily input their email addresses to sign up for your newsletter, and showcasing testimonials from satisfied customers on your home page. You can also install a live chat tool, allowing customers to easily reach out with their questions!

Many business owners don’t realize that a company website can actually be a growth engine. But you don’t want to neglect the growth potential of your website! By implementing BPM, leveraging business tools, and making other simple changes, you can increase your sales and attract new customers online.

Interested in creating marketing videos for your business? Work with TC Productions! Fill out the contact form on our website today to tell us more about your project.