Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.
How to Create Engaging Titles For Your Videos
Shooting and editing an online video for your business is only the first step toward having a successful marketing video. To make sure that as many people as possible find and see your video, you have to choose a great title that is both persuasive and search engine optimized. Can you imagine reading a book...
How to Be a Superhero for your Customers
If you want to truly stand out in today’s hyper-competitive market, it’s not enough to talk to the talk—you need to walk the walk, too. Branding Your branding is about more than your logo, your marketing strategies, or how you grab customers’ attention—it’s about what you do once you’ve connected with those customers. The reputation...
How to Identify the Right Audience for Your Company’s Video
By defining your buyer persona and knowing where to find them it'll be much easier to deliver your message effectively. With that specific information you'll be able to make smarter decisions and approach your customer with the right message on the right channel.
What are the Critical Components needed to create a successful Testimonial Video
Testimonials provide evidence that you actually do solve customers problems and in fact, offer some very good benefits.
