How Often You Should Make Videos and Keep Them Similar

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Making videos is super important for your small business. Videos help show off products, share cool behind-the-scenes stuff, and teach people new things. But for small businesses, making videos can be tough. How often should they make new ones? And how can they make sure they all look and feel the same?

Why Making Similar Videos Matters

Making videos that look and feel alike is crucial. When your videos are consistent, it helps people remember your brand. It also makes you seem trustworthy and professional. If your videos are all over the place, it can confuse people and make your brand less memorable.

How Often to Make Videos

Small businesses should try to make new videos regularly. But they shouldn’t do it too much that it overwhelms people. It could be once a week, every two weeks, or once a month. It depends on what works best for your business and your audience. You want to ensure you have a good mix. Both professional and self made.

Keeping Videos Similar

Once you know how often you’ll make videos, the next step is keeping them all similar. Here’s how:

Decide on Your Brand’s Look

Think about what your brand looks like. What colors and fonts do you use? What’s your brand’s personality? Knowing these things will help you make videos that match your brand.

Use a Template

Creating a video template can help a lot. It’s like having a blueprint for all your videos. Include things like intros, graphics, and music. Using the same template for each video makes them all look and feel alike.

Stick to Your Style

Decide what kind of videos you want to make. Do you like scripted ones or ones where you just talk naturally? Stick to a style that fits your brand and your audience.

Use Your Brand’s Stuff

Put your brand’s logo, colors, and other stuff in your videos. This helps people recognize your brand and makes your videos look cohesive.

Check How Your Videos Are Doing

Keep an eye on how your videos are doing. Look at things like how many people watch them and how long they watch. Also, ask people for feedback. It can help you make better videos in the future.


In today’s digital world, making videos that stand out is super important for small businesses. By making videos regularly and keeping them consistent, you can make your brand stronger and more memorable. Just find a schedule that works for you, stick to your brand’s style, and keep improving your videos based on feedback. With a little effort, your videos can help your business grow and succeed.

Book a Discovery Session now to skyrocket your sales, boost brand visibility, and establish industry dominance through the power of video!

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TC Productions Video Production Company, Video Production Services, Roswell, GA