TC Productions delivers the unforgettable videos your marketing strategy demands. Connect with us today to learn more! (678) 744-3908

Image Source: Pexels

Maintaining a healthy bottom line while ensuring your business is running at the highest level of efficiency is one of the biggest challenges for any entrepreneur. One of the best ways to achieve this goal cost effectively is to outsource certain projects to experts, especially tech-related projects. While having in-house expertise is great, hiring IT professionals for every role is bound to eat into an already limited budget. However, with outsourcing, you retain the benefit of working with the best talent in the industry at much lower costs. 

In this article by TC Productions, we’ll explore the best tech-based projects small business owners should outsource and the benefits of doing so. 

Video Marketing Campaigns

Outsourcing video production for your marketing campaign can be a game-changer for businesses of all sizes. By partnering with a professional video production company like TC Productions, you can tap into their creative expertise, technical skills, and industry experience, ensuring that your brand’s message is communicated effectively and engagingly. This not only saves you time and resources but also allows you to focus on your core business activities while leaving the complex and time-consuming task of video creation to the experts. 

Cyber Security Projects

Because you’ll be handling sensitive customer data including payment information, it’s important to look into options for ecommerce security. Hackers with ill intent come from a variety of sources and can strike at any time. It’s been shown that 88 percent of professional cyber criminals can hack into a system within 12 hours. 

Investing in sound cybersecurity solutions and practices is integral to the success of any business in 2023. As reported by Tech Target, phishing attacks targeted at businesses increased by 61% in 2022 and are only expected to increase in the coming years. Investing in preventive measures is the best defense against cyberattacks. Once bad actors gain control of your data they have the ability to cripple the business operationally and financially. 

Installing anti-malware/phishing tools in all devices in addition to implementing 2FA (two-factor authentication) for accounts is certainly not a one-person job. Hence, it’s best to outsource this project to a reputed cybersecurity firm that can conduct an audit, address vulnerabilities in your network, monitor threats in real time and provide consistent support to keep your business protected.

IAAS Services

Infrastructure as a Service (IAAS) is a cloud computing model allowing businesses to outsource their IT infrastructure such as servers, storage and networking projects. For small businesses with limited budgets, IAAS can help them remain competitive in the market against competitors with deeper pockets. Rather than investing in creating and maintaining internal servers, they can work with IAAS service providers. 

However, outsourcing IAAS does include a safety risk, as your data is stored on servers maintained by a third party. While this is a fairly common practice in the industry, it’s best to conduct thorough due diligence regarding your provider’s safety standards, performance rating, licenses and accreditations and customer reviews. 

Unified Ecommerce Platform

Research by Digisuite states that businesses providing omnichannel experiences experience an 89% retention rate, compared to 33% for those who don’t. However, providing customers with an omnichannel experience is only possible by connecting your backend systems with customer-facing front-end systems through a unified ecommerce platform. 

The best-unified ecommerce platforms provide a host of great features such as inventory management, flexible customization capabilities, secure payment processing and powerful analytics and data insights. Additionally, you’ll be able to provide customers with a personalized shopping experience by having the power to include dynamic pricing, marketing pop-ups and product recommendations based on their actions on your website. 

Automation for Efficiency

As businesses continue to grow and expand, efficiency becomes the key to success. Time is valuable, and wasting it on redundant, manual tasks can limit growth potential. That’s where implementing automation comes in. Automation can transform the way a business operates, from routine tasks to complex processes, allowing employees to focus on more strategic efforts. By streamlining operations and boosting efficiency, automation can reduce costs, improve customer experiences, and increase productivity. So why not take advantage of this technology and let it work for you?

Mobile App Development

Where you sell products or services, having a mobile app is a great way to make it easier for customers to interact with you and develop differentiation from competitors. However, developing an app in-house requires hiring a team of experts including front and back-end developers, testers and more. Not only will this require an investment of money, but also time towards recruiting the best talent and creating an app from scratch.

The easy alternative is to outsource your app development process to a reputed agency that has the right set of talent to create an intuitive, user-friendly mobile application in line with the expectations of your target customers.

Online Formation Services

If you need to change your business entity, there are online formation services that can help you with registration. For example, forming an LLC for your business can provide numerous benefits such as limited liability protection, pass-through taxation, flexibility in management structure, and increased credibility with customers and vendors. A formation service can handle requirements like applying for an EIN and creating an operating agreement. 

Hire Experts to Get it Done Right

Outsourcing can be a great way for small businesses to streamline operations and save money. But when outsourcing projects such as business formation, IAAS, and cybersecurity and implementing a unified ecommerce solution, it’s important to conduct thorough due diligence regarding the provider’s reputation, track record and credentials. Additionally, for larger projects such as app development, take the time to create a thorough plan which includes must-have features and project milestones. 

Still have a few questions about adding video to your marketing strategy?

Schedule a Discovery Session to see how our talents can match your vision.