11 Engaging Types of Content Assets to Supercharge Your Company’s Marketing Goals

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Businesses are constantly striving to create effective marketing strategies that can reach and engage their target audience. One of the key components of any successful marketing campaign is the creation of high-quality content assets. Content assets are valuable pieces of information that are designed to educate, entertain, or inspire the audience. They play a vital role in helping businesses achieve their marketing goals and drive customer engagement. In this blog post, we will explore different types of content assets that can be used to meet specific client marketing goals.

Blog Posts and Articles

Blog posts and articles are the most common and versatile types of content assets used by businesses. They provide an opportunity to share industry knowledge, insights, and thought leadership. Blog posts and articles can be used to generate organic traffic through search engine optimization (SEO) and establish a brand’s expertise in a particular niche. They are also effective in building trust with the target audience and nurturing long-term relationships.

Infographics Content Asset

Infographics are visually appealing content assets that present complex information or data in a clear and concise manner. They are highly shareable and can quickly grab the attention of the audience. Infographics are particularly useful for presenting statistics, research findings, or step-by-step processes. By condensing information into an easily digestible format, businesses can increase the chances of their content being shared and going viral.

Video Content Asset

Videos have become an increasingly popular content asset in recent years. They allow businesses to convey messages in a more engaging and dynamic way. Videos can be used for product demonstrations, tutorials, customer testimonials, or storytelling. They have a higher retention rate compared to other content types and are highly shareable on social media platforms. Videos also provide an opportunity to showcase a brand’s personality and connect with the audience on an emotional level.

30-Second Mobile Video To Drive Response And Engagement

Thirty-second videos built for mobile in a square 1:1 aspect ratio or vertical orientation that are designed for watching with the sound off and feature an engaging hook within the first three seconds are perfect for performance-focused digital campaigns. They are designed to drive response and engagement, and the 30-second length also allows for repurposing into shorter 15- and 7-second versions.

Case Studies

Case studies are powerful content assets that demonstrate how a business has successfully solved a problem or addressed a specific challenge for its clients. They provide real-life examples of how a product or service has generated tangible results. Case studies can be used to build credibility, establish trust, and showcase the expertise of a business. They are particularly effective for businesses targeting a specific industry or niche.

E-books and Whitepapers Content Asset

E-books and whitepapers are in-depth, comprehensive content assets that delve into a specific topic or subject matter. They are typically longer than blog posts and articles and provide a deeper level of insight. E-books and whitepapers can be used to generate leads by offering valuable information in exchange for contact details. They are also effective for establishing a business as an authority in its field and nurturing prospects through the sales funnel.

Webinars and Podcasts Content Asset

Webinars and podcasts are interactive content assets that allow businesses to engage with their audience in real-time. They are online seminars or workshops where businesses can present information, answer questions, and provide training or educational sessions. Podcasts, on the other hand, are audio-based content assets that can be subscribed to and listened to at any time. Both webinars and podcasts provide opportunities to share expertise, build authority, and establish a loyal following.

Impactful Visuals To Stop Social Media Feed Scrolling For Engagement

Create visual and video assets specifically designed to have stopping power in the social media feed. Your content strategy will undoubtedly include ways to amplify that content on social platforms. Paid and organic posts should grab attention and deliver an irresistible proposition to engage with your content.

Social media platforms have become essential marketing channels for businesses of all sizes. Creating content specifically tailored for social media can help achieve various marketing goals, such as increasing brand awareness, driving website traffic, or engaging with the audience. Social media content assets can include short videos, images, interactive quizzes, contests, or user-generated content. They provide an opportunity to reach a wide audience and encourage social sharing.

An FAQ Page To Establish Credible Expertise And Boost Conversions

When choosing a client’s initial content strategy to build up their website, consider including an FAQ page. Clients appreciate an accessible source of information for them to turn to. This type of content page also boosts the website’s credibility, as it demonstrates the client’s expertise in their field, thereby increasing conversions.

Gated Content To Gather Site Visitors’ And Prospective Buyers’ Email Addresses

Everyone needs some gated content, no matter the business. Not everyone visiting your website is ready to work with you immediately, so you need to find something you can offer them for free to get their email address. This starts the relationship by providing value to them before they’ve committed to you, and it makes future sales much more effortless.

Micro-Influencer Video Content To Build Brand Authenticity And Tap Into Niche Communities

Incorporating video from micro-influencers into your content strategy does two things: It builds authenticity for your brand and taps into hyper-relevant niche communities on social media. As the influencer market expands and video dominates the algorithm, agency partners can help clients vet quality content creators and ensure influencers have as much creative freedom as possible.


Content assets are valuable tools that businesses can use to achieve specific marketing goals. Whether it’s driving organic traffic to a website, building brand awareness, or establishing authority, choosing the right types of content assets is crucial. By understanding the target audience and their preferences, businesses can create content that resonates and engages effectively. The types of content assets discussed in this blog post, including blog posts and articles, infographics, videos, case studies, e-books, webinars, podcasts, and social media content, offer a range of options to meet various client marketing goals. By incorporating these assets into their marketing strategy, businesses can create meaningful connections with their audience and drive business growth.

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