Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Why is this important? Well, if you aren’t...
Comparing Your Video Options And How They Affect Pricing
For a small business, you have 3 options when producing video: 1. Self/Employee Intern 2. Solo Videographer 3. Video Production Company
How to Create Powerful Customer Testimonials Using Video
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team,...
How to win with real estate video marketing
How to win with real estate video marketing If you are looking to build an attraction based marketing strategy for your real estate business, you need to have a brand. Using video is the best real estate branding strategy you can implement. I work for a broker and they are my brand… The agent is the...
Yes You Need A Video, But What Do You Put In It?
Your branding video is the view into your company’s mission, culture, and day-to-day operations.