Biggest Mistakes to look out for in Video Marketing At first glance, video marketing can seem very easy and straightforward. You simply craft a message, play a catchy tune, and bam, instant video success! The truth is it can be a very difficult task to keep your audience engaged and focused. If you’re venturing into the...
Video testimonials vs written, how you’re leaving golden marketing content on the floor
Written Testimonials vs Video Testimonials We’ve all seen written testimonials on websites and marketing pieces – and they’re good, but in today’s world people demand more than just a text block with a company’s name next to it. Unlike a static written testimonial, your audience are able to see how your real customer interacts with your brand...
3 Secrets of Super Successful Small Business Video Marketing
“I want to make a video that will go viral!” Going viral should never be the objective of your video marketing campaign (never ever!). This term itself has seemed to have taken off and misguided most business owners. Business owners, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every single...
Why you need a video strategy before you need an actual video
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Why is this important? Well, if you aren’t...
Comparing Your Video Options And How They Affect Pricing
For a small business, you have 3 options when producing video: 1. Self/Employee Intern 2. Solo Videographer 3. Video Production Company
