Category: News
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Create Engaging Digestible Video Content For Success
Digestible video content remains a powerhouse for corporate marketing. However, audience attention spans continue to shrink, and competition for engagement is fiercer than ever. Marketing directors and communication leaders must refine their video strategies to ensure their messages are digestible, impactful, and aligned with evolving consumer preferences. 60% of respondents watch video before reading content…
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HR Director: You’re the Employee Brand of the Company—Why Aren’t Your Insights on Display?
As an HR Director, you wear many hats. You’re the guardian of company culture, the bridge between leadership and employees, and the champion of values that shape everyday experiences. Job seekers are looking beyond just job descriptions; they want to know who they’ll be working for and with. They’re curious about your company culture, values,…
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Relationship Video Marketing Strategies: Building Customer Connections
Christian Brothers Automotive Company Commercial from Trenton Carson Productions, LLC on Vimeo. Relationship Video Marketing Christian Brothers Automotive reached out to us about producing a video that would capture their culture. We created a video focusing on what made Christian Brothers Automotive such a great business; the people! Focusing on the people that serves the…
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Building ‘Know, Like, Trust’ in 2025: Strategies for Authentic Connections
Brad Wolff Testimonial from Trenton Carson Productions, LLC on Vimeo. The “Know, Like, Trust” (KLT) principle remains a cornerstone of effective marketing, but the strategies to achieve it have evolved significantly. With information overload, building authentic connections with your audience is more critical than ever. In 2025, companies must adapt to new trends in digital…
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Optimizing Video Engagement: Tailoring Content for Top Platforms
Kroger Sponsor from Trenton Carson Productions, LLC on Vimeo. Video engagement is constantly evolving, and how audiences engage with content depends largely on where they view it. With new platforms, changing viewer behaviors, and emerging trends shaping the digital landscape, businesses must adapt their video strategies to stay ahead. In 2025, maximizing video engagement means…
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The TikTok Ban in Montana: Unraveling the Impact on Corporate Digital Marketing
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In a surprising turn of events, TikTok has been banned in Montana. This news leaves both individuals and businesses in the state wondering about the implications. Gov. Greg Gianforte signed Senate Bill 419, saying he wants to protect the state’s residents’ private information from being compromised. The ban will take effect Jan. 1, 2024. It…
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Why Are Testimonials So Effective For Your Small Business?
So why are testimonials so effective? Testimonials are a huge factor when it comes to making a buying decision, and if you aren’t utilizing the praise your customers have for your business, you are missing out on a huge opportunity to have current customers help you sell to prospects. A website with a hundred testimonials…
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How to Market Your Business through a global Pandemic
Specific industries such as the health and fitness industry can create relevant content to engage customers, such as videos of how to do simple exercises or make healthy meals at home to help them combat virus. Other industries and start off by creating FAQ videos and How To/Instructional Videos.
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Video Marketing.. IS Marketing!
Video marketing, is the most powerful marketing tool online. Keyword, marketing, video emailing, etc. Video allows you to get your brand across with out actually being face to face. You can still capture and create that direct eye contact, facial expressions and the vibrato in your voice. BUT, if you choose to shoot a video…