How to communicate your plan to reopen your business
During a time of crisis, when you communicate with customers is as important as what you communicate.
During a time of crisis, when you communicate with customers is as important as what you communicate.
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.
Shooting and editing an online video for your business is only the first step toward having a successful marketing video.
Specific industries such as the health and fitness industry can create relevant content to engage customers, such as videos of how to do simple exercises or make healthy meals at home to help them combat virus. Other industries and start off by creating FAQ videos and How To/Instructional Videos.
Testimonials provide evidence that you actually do solve customers problems and in fact, offer some very good benefits.
For small businesses, video opens the doors to opportunities to both educate and entertain your customers.
When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and businesses have to take a video-first approach when they are looking to reach their audience on social media.
Written Testimonials vs Video Testimonials We’ve all seen written testimonials on websites and marketing pieces – and they’re good, but in today’s
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them.
AirSonic Commercial from Trenton Carson Productions, LLC on Vimeo. Enhancing your marketing with Video Think back over the last