How to create a video that’s worth watching
Before getting out the cameras and writing the scripts, you have a few questions to address. What are some shared […]
Entrepreneur
How to Create Powerful Customer Testimonials Using Video
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.
How to Identify the Right Audience for Your Company’s Video
By defining your buyer persona and knowing where to find them it’ll be much easier to deliver your message effectively. With that specific information you’ll be able to make smarter decisions and approach your customer with the right message on the right channel.
How to Market Your Business through a global Pandemic
Specific industries such as the health and fitness industry can create relevant content to engage customers, such as videos of how to do simple exercises or make healthy meals at home to help them combat virus. Other industries and start off by creating FAQ videos and How To/Instructional Videos.
How B2B video marketing strategies are evolving in your industry
YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.
Here are the Biggest Mistakes to look out for in Video Marketing
Biggest Mistakes to look out for in Video Marketing At first glance, video marketing can seem very easy and straightforward.
3 Secrets of Super Successful Small Business Video Marketing
“I want to make a video that will go viral!” Going viral should never be the objective of your video
Why you need a video strategy before you need an actual video
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become
How to Create Powerful Customer Testimonials Using Video
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them.
How Adding Video Enhances Your Marketing Strategy
Video Content Represents Pure Connectivity Your brand is not a stagnant strategy on a piece of paper, you must bring