Category: corporate alignment

Internal Communication Is the New Marketing — And Most Companies Aren’t Ready

Jul 11, 2025

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by

Trenton Carson

in corporate alignment, Employee Engagement, executive video strategy, HR & Employee Engagement, Internal Communication, Internal Communications, Leadership Strategy, Video Marketing

Rethinking Communication from the Inside Out Ask most companies where their communication budget goes, and they’ll point to marketing. Campaigns. Content. Social. SEO. But here’s the truth: your biggest communication problem probably isn’t with the public—it’s with your people. Leaders are investing millions in external messaging, only to discover that internally, the story falls apart.…