Marketing Case Studies
High-Volume Video Campaign Boosts Marketing Confidence for Portable Storage Leader Action Buildings
Client:
Action Buildings is a portable storage buildings company based in Columbus, Georgia, serving customers who need reliable, on-site storage solutions. The project centered on Operations Manager and Marketing lead, Brannon Thompson, who manages both operations and social media for the business. This work mattered to leadership because it supported ongoing marketing, sales, and brand visibility across multiple locations.
Business Objective:
Action Buildings wanted a set of marketing videos that would elevate how the brand presents its portable storage buildings and make it easier to attract and convert customers across channels. The goal was to hand their team a library of polished, ready-to-use assets so marketing could run more efficiently and consistently without recreating content from scratch each time.
Key Challenges:
- Coordinating schedules and travel from Columbus, GA to the shoot location while working around traffic and timing constraints.
- Aligning scripting, review cycles, and approvals across multiple stakeholders and vendors, including a script writer and internal decision-makers.
- Managing detailed edit feedback and version control so all comments were captured before moving into final refinements..
- Keeping the process smooth for a busy operations and marketing leader who was already handling day-to-day responsibilities.
Action Buildings provides convenient, affordable modular structures for homeowners and small businesses seeking extra space without the hassle of moving or major construction. Our team scripted and produced this commercial to show busy people how to quickly design and finance a unit online, addressing the common pain of limited space in a relatable way. Through a fun, everyday couple conversation and dynamic 3D visualizations, the spot highlights the no-store-visit process, flexible payments, and straightforward sizing options like 10x20 units. It supports lead generation and direct sales by making the purchase feel simple, approachable, and immediate.
Strategic Approach:
Our team treated this as a structured, campaign-level initiative rather than a one-off shoot, coordinating closely with Brannon and Action Buildings across scripting, production, and editing phases. The focus was on making the process clear and manageable while delivering enough high-quality content to support ongoing marketing efforts.
- Produced a package of six videos: two up to 2-minute commercial videos, two up to 30-second media cuts, and two up to 15-second media cuts, leveraging a full-day, two-camera production with up to three actors at a selected location.
- Brought in a script writer and provided multiple scheduling options to ensure the script could be finalized on a timeline that supported production and launch.
- Managed detailed edit rounds via shared links and structured deadlines, clarifying that later changes would focus on grammar and text corrections to keep the project efficient and on track.
- Handled contracts, payment coordination, and ongoing communication through our business manager so Brannon always knew who to contact and what was happening next.
Results & Impact:
Brannon shared, “TC Productions was AMAZING! Trenton and the team are outstanding! Very professional, thorough, and extremely talented! Action Buildings couldn't be happier with the videos they produced for us, and the entire process was quick and painless!” This feedback highlights a smooth experience, strong perceived quality, and clear confidence in both the final videos and how our team operates. As a result, Action Buildings felt comfortable recommending our team to others who need high-quality video production.
- The video package gave Action Buildings a flexible set of assets they could use across marketing and social media, supporting both brand storytelling and day-to-day promotion.
- The “quick and painless” process reinforced internal trust that complex video projects can be executed without adding operational headaches for the marketing and operations lead.
- Repeat communication, multiple deals, and continued engagement from Brannon over time show strong ongoing buy-in and a sustained relationship beyond a single project.
Why It Worked:
This project succeeded because we approached Action Buildings as a long-term marketing partner, not just a video vendor. Our process combined clear scripting support, structured edit rounds, and hands-on project management, allowing Brannon and the team to focus on running the business while we delivered a high-volume, high-quality set of videos they could confidently put in front of their customers.
HR, marketing, and leadership teams who need a reliable partner to plan and deliver repeatable, high-quality video content can connect with our team at TC Productions to discuss a tailored solution. Our team is ready to make your next video initiative as quick, painless, and impactful as it was for Action Buildings.
11285 Elkins Rd,
Roswell, GA 30076
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