HR Case Studies

Onboarding and Recruitment Video Plan Gives HR Leader at CMES a Clear Path to Consistent Hiring Communications

Client:

CMES is an organization where Jane leads HR and hiring, responsible for how new hires and candidates experience the company from first touch through onboarding. The project mattered directly to HR and leadership because it touched recruitment, employer brand, and the first impression new employees receive.

Business Objective:

Jane wanted a partner who could help her move from ad-hoc, hard-to-scale hiring communication toward a more consistent, professional experience for candidates and new hires. The business problem was how to present CMES clearly and credibly at scale, without adding more manual work for an already busy HR team.

Key Challenges:

HR capacity was already stretched across recruiting, onboarding, and employee support, leaving little time to design a new content strategy from scratch.
Existing communication with candidates and new hires relied heavily on live conversations and scattered materials, making it hard to ensure a consistent message every time.
Leadership scrutiny around budget and vendor selection required any new initiative to show clear value beyond “nice-to-have” creative assets.

CMES, a heavy highway and civil construction contractor serving the greater Atlanta area, partnered with our team to produce an onboarding video that welcomes new hires into their history, culture, and safety-first mindset. The company needed a consistent way to explain who they are, showcase real employee growth stories, and reinforce that safety and family atmosphere sit at the center of their work. Combining leadership narration, project highlights, and frontline testimonials, the video clearly lays out values, expectations, and advancement opportunities. It strengthens retention and engagement by helping new employees feel informed, appreciated, and connected from day one.

Strategic Approach:

Our team treated the CMES onboarding and recruitment video initiative as a structured, HR-led communication system rather than a one-off creative project. The focus was to help Jane design content that would be easy to use repeatedly, align with hiring goals, and reduce friction for both candidates and HR.

Clarified the core use cases for video: attracting candidates, setting expectations before day one, and standardizing the story new hires hear about CMES.
Helped Jane think through which messages should be handled by recruitment-focused videos versus onboarding-focused pieces, so each asset had a clear job.
Structured the project so that once core videos were produced, HR could reuse them across roles, locations, and hiring cycles instead of recreating explanations every time.
Positioned video content as a support for HR conversations, not a replacement, giving Jane and her team more time to focus on higher-value interactions.

Results & Impact:

Jane gained a clear, actionable plan for using video to support both recruitment and onboarding, rather than a vague idea of “doing some video.” This gave her confidence that an investment in video would directly support HR outcomes—better candidate understanding, smoother starts, and more consistent messaging.

HR had a defined blueprint for how future onboarding and recruitment videos would plug into existing processes, reducing guesswork and ad-hoc content creation.
The work strengthened Jane’s ability to advocate internally for video as a strategic tool, not just a marketing expense, by tying every piece back to HR efficiency and candidate experience.
CMES left the engagement with a repeatable framework it could use as the team grows, hires new roles, or needs to adapt messaging over time.

Why It Worked:

This project worked because we approached CMES as a strategic HR communications partner, not just a production vendor. By focusing on message structure, repeatable use cases, and HR workload, our team made it easier for Jane to modernize recruitment and onboarding without overwhelming her already full plate.

HR, recruitment, and leadership teams who want to standardize how candidates and new hires experience their organization can schedule time with our team at TC Productions. Our team is ready to help you design and deliver onboarding and recruitment videos that scale your best hiring conversations, instead of adding more work to your day.

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