Communication Case Studies
MDSi, a leading IT solutions partner for major service providers and enterprise organizations, engaged our team to produce a fireside chat that explains Cisco Refresh and MDSi’s role in delivering sustainable, cost‑effective network solutions. The client needed a clear way to differentiate Cisco’s remanufactured equipment from generic refurbished gear and to show IT decision‑makers how this approach supports both financial and sustainability goals. Through a moderated conversation with MDSi’s CEO, marketing director, and Cisco’s head of Cisco Refresh sales, the video uses plain‑language explanations and thought‑leadership style dialogue to break down the program, address common misconceptions, and highlight real business value. This piece helps MDSi educate prospects, build trust around remanufactured hardware, and position the company as a strategic partner in circular IT and long‑term infrastructure planning.
Fireside Chat Video Elevates Marketing & Communications Messaging and Team Confidence for MDSi
Client:
MDSi is an IT solutions company based in Alpharetta, Georgia, serving large service providers and enterprises. They specialize in professional services, technology acquisition and integration, and supply chain logistics. The project was led internally by Ali Amagasu, Director of Marketing, who sought a polished video to showcase the company’s expertise and brand story.
Business Objective:
MDSi wanted a marketing and branding video in the form of a fireside chat to highlight their team and initiatives, including topics like LDOS and Cisco Refresh carbon footprint offsets. The goal was to create a professional, engaging video that strengthened the company’s external messaging and positioned MDSi as a confident, knowledgeable partner in IT solutions.
Key Challenges:
- Internal coordination delays from leadership approvals threatened the production timeline.
- Interviewees were concerned about filler words, eye line, zoom levels, and overall response quality.
- Logistical decisions—such as shoot location, seating options, and confidence aids—added complexity.
- Multiple rounds of revisions were required to align on intro shots, answers, and overall flow.
- Time zone differences and travel planning for participants introduced additional scheduling challenges.
Strategic Approach:
TC Productions worked closely with Ali Amagasu and key team members to deliver a professional fireside chat video with minimal disruption to internal operations.
- Developed a multi-shot intro and organized interview segments with Justin on LDOS and carbon offset initiatives, and Lisa on her original responses.
- Conducted location scouting with seating options, considering confidence monitors and cue cards for participant comfort.
- Planned multiple takes to ensure polished, confident delivery and smooth edits.
- Shared iterative edits and updates via Sync links, gathering feedback from Ali, Lisa, and Justin to refine content and flow.
- Managed contracts, invoicing, branding assets, and participant details to streamline production logistics.
Results & Impact:
Ali Amagasu noted, “TC Productions delivered more than we expected in terms of professionalism, attention to detail, and responsiveness. We enjoyed the process and are very happy with the final product.” This feedback highlights increased team confidence, smoother collaboration, and satisfaction with the polished video.
- Deal closed successfully, demonstrating strong internal buy-in and trust in TC Productions’ process.
- Follow-up engagements post-delivery confirmed sustained positive relationships and readiness for future projects.
- Specific refinements requested and approved by the client reinforced confidence in TC Productions’ ability to deliver high-quality outcomes.
Why It Worked:
TC Productions’ process-driven, collaborative approach ensured every logistical and creative detail was managed proactively. By combining structured planning, iterative feedback, and strategic guidance, the team delivered a professional video that exceeded client expectations—far beyond what typical vendors provide.
HR, marketing, or leadership teams facing video production challenges can schedule time directly with our experts to discuss a tailored solution that elevates messaging and strengthens internal confidence.
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