Thought leadership is a tactic content marketers use to build credibility for themselves or executives in their company. The main goal of thought leadership is to become recognized as an expert and used as a go-to resource in your field.
Company Culture Insight
One of the most underrated (and underused) forms of content marketing is an interview that expresses company culture, also called a “recruitment video
How to make a Plan to use Video in Your Business
As most good business leaders know, at the heart of getting things done is a good, well-thought out plan, so don’t rush into your video.
Corporate Business Video doesn’t need to be Hollywood-level, but production value still matters
If you want corporate videos that will have impact you need to invest in them like any other marketing measure or company initiative.
Find Stories that will Connect, Engage and Entertain your Audience
Plan your video. Consider which stories you have to tell, and which ones are the strongest. Then connect, engage and entertain your audience.
